In this episode, Bryan and Ariel discuss:

• His impressive roster of working with G-Eazy, Drake, Kanye and Lil Wayne (to name a few)
• Why vanity metrics don’t really matter
• The difference between social media management and marketing plans
• The self-service tools different platforms offer that you want to make sure you’re taking advantage of
• Where to spend your money if you’re getting into music marketing for the first time
• How you can engage and interact with your fans across all platforms and discover look-a-like fans
• Music Business Toolbox - what it is and where it’s headed!