Niche Music Markets: How to Dominate Genres and Themes

Would you rather be a small musical fish in a big pond or a big fish in a musical lake of your own making? That's what Billy and Bob cover this week: Niche music markets.

From funny golf songs and music for yoga ... To creepy Christmas tunes and Irish drinking songs for cat lovers ... Your "Music Marketing Monday" hosts show you how to dominate a category by serving highly targeted audiences.

29 - Alternative Performance Spaces: More Ways to Reach Fans

Hot on the heels of last week's episode, Billy and Bob continue their exploration of alternative music venues and performance spaces.

Can you strip down (not that way) or be flexible with your instrumentation? The boys also discuss house concerts, sporting events, and trade shows.

And Billy really gets the weirdness wheels turning when he talks about playing haunted houses and becoming the "yard sale band."

At 3pm EST join us on Twitter at #MMMchat for a LIVE discussion about todays topic!

28 - Alternative Music Venues: Where Else Can You Play?

If you're like many musicians, you have tunnel vision when it comes to playing live. And it could be costing you lost exposure opportunities.

On this episode, Billy and Bob cover a range of alternate performance spaces where you can reach new fans and sell more music and merch.

27 - An Insider's View of the Music Media

Have you ever walked a mile in a journalist's shoes? On this episode Bob pulls back the curtain and reveals what life as a music editor and writer is really like.

Billy shares some ways he has gotten press coverage over the years. Bob also lists the four ways media people get ideas for the things they cover. Listen to this if you want more free publicity.

26 - Music Publicity 101: Media Exposure Fundamentals

You spoke. Billy and Bob listened. This week they tackle music publicity, one of the top vote getters in the recent Music Marketing Monday podcast topic poll.

In this episode your hosts define "publicity" and "media." Bob covers the abundance of media "outlets" available to you and the many ways you can get free exposure, based on his 10 years at the helm of a music magazine.

25 - Wanted: YOUR Input on Future Show Topics

This week Billy and Bob put YOU in the driver's seat. What topics would you most like to see covered in upcoming episode? Vote right now in this quick and easy online poll: http://goo.gl/TyYmce

Listen as your co-hosts go over a healthy list of possible topics. Tweet your ideas using hashtag #MusicMM or post them in the Music Marketing Mind Facebook group at https://www.facebook.com/groups/musicmarketingmind/

24 - How to Fix the Broken Music Industry

This week the boys cover five things the music biz can do to emulate one of Billy's favorite industries: TV! Your hosts riff on an article Ted Gioia wrote for the Daily Beast website called "5 Lessons the Faltering Music Industry Could Learn From TV."

Bob points out the distinct differences between music and TV, but both Billy and Bob agree that musicians of all kinds should uplevel their game and create more value that's worth paying for.

23 - Time Shifting for Musicians

To succeed as a musician, sometimes it seems you literally have to work it 24/7 and be in more than one place at the same time. On this episode, Billy and Bob show you how to do just that - appear in multiple places simultaneously, while magically bending your past, present and future.

Neil deGrasse Tyson would be proud (except for the part where Bob curses in the intro). But seriously, tune in and get turned on to the many ways you can shift time and multiply your online marketing efforts.

22 - The Tough Love Guide to Email Marketing

Is sending email to your fans still effective? Does anybody even want it anymore? Billy and Bob answer those questions and more on this week's episode.

Billy signed up for a dozen different band email lists to learn how other artists promote themselves. What he discovered was startling. Your hosts also share great feedback from listeners on this important topic.

21 - How to Ruin Your Music Career

This week the boys play both Good Cop and Bad Cop as they point out some horrible examples of missed music marketing opportunities.

Billy reveals the worst practices he witnessed after observing dozens of bands at Summerfest, while Bob shows you how to avoid these costly errors and do things right.

How many of these harmful mistakes are YOU making? Listen and find out!