Music Marketing Toolbox with Stevo Jacobs

SoundCloud has just announced its new partnership with Dubset for faster remix clearances, a new partnership with DJ software, and another new partnership with Instagram to allow people to upload their songs directly to Instagram stories.

Just recently I asked my friends and followers on Facebook whether SoundCloud’s recent efforts were too little… too late. The majority of the responses claim that SoundCloud is not making a comeback and that it’s a last-ditch effort.

In this episode of The Music Marketer, I talk about SoundCloud’s demise and my thoughts on SoundCloud for 2019.

In September of 2018, Spotify announced its unique direct distribution service. Now Spotify has announced its ‘minority investment’ in DistroKid which obviously has other distributors freaking out. In this episode, I talk about what this partnership could mean for independent musicians, record labels, and music distributors.

Read Spotify’s announcement today:

Today, we’re happy to announce plans to enhance Spotify for Artists by enabling artists who upload to Spotify, via our recently announced beta feature, to seamlessly distribute their music to other platforms through DistroKid.

For the past five years, DistroKid has served as a go-to service for hundreds of thousands independent artists, helping them deliver their tracks to digital music services around the world, and reaching fans however they choose to consume music. The service has been a trusted and reliable partner to Spotify, which is why they’re a natural choice to enhance the experience for artists using our beta upload feature. As part of this partnership, Spotify has made a passive minority investment in DistroKid.

We’re excited to roll out this new technical integration in the near future, and hope to share more information soon.

In this episode of The Music Marketer, I introduce a brand new web redesign for The Music Marketer as well as share about the new Spotify Marketing Mastery course. In this course I’ll be focusing on why you should be putting your efforts into Spotify, how to distribute your music, how to create and optimize your artist profiles, how to build powerful playlists, how to curate better playlists, how to get on a number of different playlists, and how to track and analyze your future releases.

In this episode of The Music Marketer, Stevo Jacobs returns after a small hiatus to talk about the news of Spotify Direct Distribution and what this means for you. On September 20, Spotify announced that they will begin allowing a select group of independent artists the ability to upload their music directly to the platform without the need of a music distributor.

For those artists that own their own copyrights and do not have label or distribution agreements in place, artists can now log into their Spotify For Artists account, upload their music, fill in the metadata, and preview how the song will appear on Spotify. From the Spotify For Artists page, artists will be able to track payments, and when the money will be deposited into their bank accounts.

With the newly announced tool, Spotify is allowing indie artists to bypass traditional digital distributors, such as DistroKid, CD Baby, TuneCore, Stem, or Record Union.

As Spotify allows for uploads, many question whether or not this will direct distribution result in the Youtubification of Spotify? Listen to this episode of Spotify Direct Distribution below.

Often times, I’ll get asked what social media networks you should be claiming as well as participating on. Just because you don’t know the platform, isn’t an excuse to be on it. In this episode I’ll be talking to this point exactly.

Are you considering the possibility of buying followers and likes on Instagram, SoundCloud, Facebook, or Twitter. In today’s topic, I’ll explain whether or not you should or shouldn’t buy fans and my controversial take on it.

Should You Buy Likes and Followers on Social Media?

If you are managing artists or if you are even an artist yourself, here are some actionable steps you need to take today. This is the one thing that music industry professionals need to be taking action on right away.

If you are managing artists or if you are even an artist yourself, here are some actionable steps you need to take today. This is the one thing that music industry professionals need to be taking action on right away.

Quick links:

https://themusicmarketer.io/community/

https://scplanner.net

Often times producers will tag me in a picture on Facebook along with 99 of my peers telling me all about their new song. I also get Facebook invites from people halfway around the world to attend their small event on a Tuesday night. If you’re promoting your music or events like this, you need to change it up.

Coming up with a good artist or stage name may be one of the hardest things to do as an artist. You’ll sit there for days and imagine your name on a festival lineup. Often times, some producers will sit there for months before actually naming themselves. If that’s you, STOP.

Watch and listen on how to how you can come up with an artist name, but be sure to follow the laws. Use this website to help you in your artist name search: https://trademarks.justia.com/search

Welcome to The Music Marketer, a new podcast exploring how to market yourself better as a musician.