Music Rookie

A conversation with Annie Black, Social Media Manager at Consequence of Sound (she previously held the same title at Paste for several years).

During our talk, Annie breaks down what her day-to-day responsibilities look like, how you can apply this knowledge to your own social media planning, and the importance of understanding your audience to get the best return from your social engagement. 

A conversation with Shil Patel, who owns radio promo company Tiger Bomb Promo. He’s done promo campaigns for Sufjan Stevens, Stephen Malkmus and the Jicks, Hiss Golden Messenger, Julia Holter, The Magnetic Fields, Daniel Romano, Sarah Shook & The Disarmers - and many many many more.

If you want to know more about how a radio campaign works - Shil is going to break it down for us. He shares the components of a campaign, how he gauges if the campaign is successful, the hidden benefits of doing a radio campaign, and some of his best advice to up and coming musicians.

Welcome to Music Rookie, hosted by Rachel Hurley & Frank Keith IV. We're co-owners of the music publicity and consulting firm Sweetheart Pub, with over 30 years of combined experience in the music industry. 

Don’t let the name Music Rookie fool you. Regardless of your role, career length, or level of expertise — we promise you'll find value in these conversations. We just break down the info so that anyone can understand it. 

We'll educate you on ALL facets of the industry: licensing, publicity, digital distribution, playlisting, radio promotion, label deals, social media management, advertising, marketing, touring, booking, live streaming, live sessions, legal advice, and more.

We'll introduce you to experts in these fields, and we'll will give you the facts — straight and to the point — NO filler.

Be sure to sign up for our weekly newsletter where we take a deeper dive into these topics. You can subscribe at SweetheartPub.com