Music Row Dealmakers

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In the early 20th century, Sarnoff led RCA to the pinnacle of the radio industry, and later laid the technological foundations for the recording and television industries, ultimately forming entertainment icons such as RCA Victor, RKO and NBC.  His legal battles against Philo Farnsworth, the inventor the image-dissecting cathode ray tube, are legendary.

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The Story of New York's Tin Pan Alley and its role in the evolution of music industry.   The Tin Pan Alley area of New York housed a collection of music publishers and songwriters located on West 28th Street in New York City, between Fifth and Sixth Avenues,  It became the birthplace of the modern music industry, where the concept of the song as a marketable product was developed and where many iconic American songs were written and published.  

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Dealmakers Barry and Dennis explore CC. Pyles’ famous International Intercontinental Race, a/k/a “The Bunion Derby, and his creation of nationwide “on-the-spot” dealmaking, a precursor to the types of deals made in today's modern and complicated entertainment touring environment.

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Charlie "Cash & Carry" Pyle trains his dealmaking skills on the world of professional tennis, entering a deal with 5x French Wimbledon champion Suzanne Lenglen, establishing the precursor to the ATP and WTA Tennis Tours of the 21st Century.

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In his book Cash and Carry: The Spectacular Rise and Hard Fall of C.C. Pyle, America’s First Sports Agent, biographer Jim Reisler described Pyle as a combination of “the talents of P.T. Barnum, Don King, Col. Tom Parker and Oral Roberts.”  In this episode of Music Row Dealmakers, from composing to closing, Shrum & Disney discuss Pyle's first successful deal with NFL Hall of Famer Red Grange.  Their successful collaboration generated more than $500,000 in endorsement and sponsorship deals, the present day equivalent of over $10M, and kicked off what is now known as the National Football League.  

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Our first iconic dealmaker is Frank Dileo, who was Michael Jackson’s manager through the Thriller and Bay World years and executed some of the most iconic deals in the music business. 

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This pilot episode answers the question "who are the dealmakers?"  In it, your co-hosts, Barry Neil Shrum and Dennis Glenn Disney - of Shrum Disney & Associates in Music City - explain the types of deals they’ve done over their 80 collective years in the business, in particular in the deals in the entertainment and music spaces.  They talk about their experience and why they wanted to share details of those deals with you, the listener, in this podcast.

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