Music Tectonics

How do you transform your startup idea from a mere spark, into a full-blown inferno of success?

Today Dmitri is talking with Cliff Fluet, a self proclaimed Digital Media Lawyer and the strategic mastermind behind Eleven. The conversation is wide ranging, from early, make-or-break stages of startup development, to what Cliff believes are key traits a successful founder holds.

Dmitri and Cliff discuss the importance of humility, and why an army of seasoned advocates can be your strongest asset. Hear how even the best-laid plans must endure the rigors of real-world testing and why validation isn't just a step—it's a milestone.

As Cliff says, "There's a lot of technology in search of a solution. But ask yourself, is this an imagined problem or is this a real problem?"

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

Seth Goldstein and Michael Nevins of Music.AI give us the lowdown on audio deepfakes, singing clones, and synthetic voices, and what they mean for the music business. We peel back the layers of AI-generated voices, revealing how this tech transforms one person's voice into another's while maintaining the original performer's emotional core. We delve into the ethical landscape of voice synthesis, distinguishing questionable fakes from commendable uses like aiding singers and crossing language barriers.

We unpack the potential impact of synthetic voices on music business models and opportunities. Discover how estates of late artists can continue their creative endeavors, thanks to voice modeling, and learn about a marketplace that's reshaping artist compensation.

Finally, Seth, Michael, and Tristra forecast voice modeling's expanding role across various sectors. Imagine a multilingual Shaquille O'Neal or educational content delivered in perfectly localized intonations. We analyze how startups could leverage synthetic voices to enhance customer service and user offerings, thanks to high-quality, localized voice models.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

Step into the vibrant world of music making innovation with Adam McHeffey, CMO at Artiphon. Dmitri and Adam discuss the breakdown of the barriers to music-making, as unconventional instruments unleash a surge of first-time musicians and new creators. We'll unravel how inclusivity is striking a chord in the mainstream, and why the growing number of female guitarists are just the beginning of a larger cultural shift. Adam and Dmitri unpack the changes in consumer behavior, indicating a readiness for unique approaches to music creation, and what this means for the future of the musical landscape.

We talk about the power of user-generated content and community-centric experiences. Platforms like YouTube are fostering music scenes that operate more like folk traditions than music industry institutions, providing a stage for artists to cultivate devoted followers with distinctive sounds. We dissect Artiphon's direct-to-consumer marketing strategies, which transcend traditional demographics in favor of tapping into customer passions and preferences.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

Join Tristra Newyear Yeager and Eleanor Rust to unpack the fascinating intersection of music, media, and technology. In this episode, we take a stroll through forecasts that other analysts are making for 2024, in the music industry and its borderlands. the future of sonic branding. Imagine a world where brands harmonize with our lives through distinct audio identities, especially on platforms like TikTok where the auditory experience reigns supreme. We also shine a light on the budding trend of live shopping, likening it to the familiar QVC format but revitalized with the pulse of user-generated content.

Tune in as we further explore the ripple effects of AI on music creation and consumption. The conversation reveals the complexities of AI celebrities and the blend of human expertise required to bring them to life. We touch on the potential for a split between casual creators and professional musicians and how superfans are redefining content creation. Furthermore, we discuss the legal conundrums that AI advancements bring to the music industry, the evolving business models, and the ways AI might be harnessed to protect intellectual property. From the rise of music copyright value to AI's role in customized marketing strategies, this episode offers a glimpse into the transformative landscape of the music industry.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

Unlock the secrets behind the rapidly evolving music tech industry as Tristra and Dmitri take you on a journey through the latest innovations and investment trends. We're dissecting the major shake-ups caused by recent buyouts and what they mean for the future of music technology. Against the backdrop of shifting investment landscapes, we find a glimmer of hope in the resilient end-of-year investment surges, especially in the exciting realm of Web 3. Venture with us as we explore what the latter half of 2024 might hold for music tech pioneers riding the wave of innovation.

Next, we discuss the role of AI in music that goes beyond beats and melodies. We're peeling back the layers of how artificial intelligence is setting the stage for a revolution in rights management and financial transparency for artists and industry moguls alike. Hear our take on the crucial need for the music community to embrace AI's power in deconstructing data complexities, and how this technological marvel is paving the way for new revenue optimization and precise royalty distribution.

Finally, we look towards the horizon of music innovation. Imagine instruments with new capabilities birthed from hardware advancements and AI, enabling a symphony of possibilities for musical expression. We're discussing the transformative potential of MIDI 2.0, the enchantment of integrating music with immersive media, and the futuristic concept of ambient computing turning spaces into interactive musical canvases. Explore what lies ahead in the intersection of music and technology, and how these advances promise to amplify the experiences of music creators and fans alike in this week's episode.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

Discover the beating heart of the sync industry as Karl Richter peels back the curtain on music supervision's dynamic role in intertwining tunes with visuals. Our conversation starts with the evolution of music supervision into 2024, navigating through the challenges that have shaped the industry, including writers' strikes and economic fluctuations. We zoom in on the artistry and legal tango behind syncing music to media, dispelling myths and bringing to light the financial heft these placements hold for artists and rights holders—it's a stark contrast to the pennies earned from streaming.

Embark on a tech-savvy journey as we unpack the marvels of DISCO, a platform revolutionizing music discovery and catalog management. With Karl guiding us through DISCO's genesis and growth into an indispensable tool for music professionals, we probe into the future of music technology. There's a treasure of insights on the importance of human touch amidst AI's rise, along with strategies for tackling metadata and rights management. We end the episode with a wealth of resources and wisdom for anyone keen to immerse themselves in the world of music supervision and sync. Join us and amplify your understanding of the harmonious marriage between music and the moving image.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

Happy Holidays from the Music Tectonics Podcast! Join the podcast team as we look back to one of our favorite interviews from the past year with Lee Kebler, a visionary at the crossroads of music, spatial computing, and the metaverse. He takes us on a journey from his days as a touring DJ to his current role as a tech trailblazer. In our latest episode, we dance through the virtual landscape discussing the impact of the Apple Vision Pro headset and dissect the notion that the metaverse, far from being a buzzword, is shaping into a realm of boundless connectivity for artists and tech enthusiasts alike.

Then, we turn into the digital domain where virtual reality (VR) and gaming intertwine. Lee narrates his experience of bringing the Olympics to VR and the challenges met along the way, including a global pandemic. We also examine the potential of skeletal tracking and AI in sports broadcasting.

Our conversation with Lee doesn't shy away from the tough questions, like whether the metaverse is merely undergoing a rebrand or truly evolving. We address Meta's strategic moves in VR, including the pivotal shift from PC to mobile VR and the industry's initial hesitance to embrace such change. The beat goes on with a chat about the influence of Meta's Vision Pro headset on the music scene and the broader implications for the technology's acceptance.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

Have we got a treat for you! We ran the Swimming with Narwhals Music Tech startup competition at the Music Tectonics conference back in October, and today, we have interviews with our two winners. You will hear from judges' choice winner Ben Bowler about Aux, the music making platform, and especially their new offering, Aux Sounds, which lets you control AI to make beats and backing tracks. And you'll hear our interview with audience choice award winner Diana Gremore of RealCount, the platform that lets artists, managers, agents and more find out how ticket sales are actually doing, with time enough to make strategic decisions for your tours. Two very different companies that exemplify the incredible creativity and problem solving this year's Narwhal pitch competition contestants are addressing in the Music Tectonics community and music industry.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

Let's go back to the 2023 Music Tectonics conference and listen in on some of our favorite people talking about the state of creativity in music tech. You can find more conference takeaways in some of our recent episodes. Listen to catch what you missed or refresh your memory. At Music Tectonics and Rock Paper Scissors, we are fascinated by the explosion of music creator tools that are democratizing music making and fueling a powerful new creator economy. In this episode, you'll hear from some of the people driving those shifts Matt Henninger at Moises, Daniel Rowland at LANDR, Dani DiCiaccio at Splice, and the session was moderated by Dani Deahl of BandLab. That's a lot of Danis. You're in for a treat with the state of creativity in music tech.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

What do we really mean when we talk about communities in music and technology? This episode shines a light on the remarkable role that dedicated groups of fans or creators can play when they come together. Our guest, musician and tech thinker Mark Redito, shares his journey from the early days of the internet to the decentralized and synthetic music worlds that are unfolding now.

On the way, we dive into headless collaboration, where no single leader takes center stage, as we chat about Songcamp, a large-scale artist collective pushing the boundaries of music and technology. Mark shares fascinating insights into collective decision-making, the role of AI and natural language processing in music, and the challenges of a web3 music project.

Next, we grapple with the ethical considerations and potential impact of AI on the creative industry. We explore the need for a consent layer to protect artists' work and the potential of AI to revolutionize music production, game design, and video production. It adds up to a friendly, compelling discussion on art, music, technology, and the beautiful futures that may lie ahead.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!