<p>Music is powerful. It can make us smile or cry, bring memories rushing back, and even inspire us to buy a product when it’s combined with the right advertisement.</p><p>In this podcast, IIMA students discuss how music helps us remember the brand by creating some degree of familiarity and how it plays a highly evocative role in generating and reinforcing associations and emotions with the brand.</p>

Music is powerful. It can make us smile or cry, bring memories rushing back, and even inspire us to buy a product when it’s combined with the right advertisement. In this podcast, IIMA students discuss how music helps us remember the brand by creating some degree of familiarity and how it plays a highly evocative role in generating and reinforcing associations and emotions with the brand.

Musically Yours | Episode 1

The series of podcast by students on Indian Institute of Management, Ahmedabad (IIMA) helps us decode why music gets us feeling a certain kind of way especially when approached from marketing perspective.

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Musically yours

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