Asante Abdullah is an artist manager creating a world where independent artists can thrive financially and artistically. He founded an organization called New World Audience, and that set the foundation for his company, PRMTD. Entertainment.

The name New World Audience might sound familiar to you, because there are several artists from previous episodes that I met through a New World Audience show.

Asante has a revolutionary vision for how he’s going to help independent artists. By understanding the data that’s unique to what their audience likes best, and supporting the artists with the kind of marketing infrastructure they usually might not have access to... Asante is working to create a world where independent artists can easily learn the business of music, so they can develop sustainable careers and income.

Visit the PRMTD. Entertainment website https://prmtdentertainment.com/ 

Find PRMTD. on IG @prmtd.entertainment

Identifying as a musicpreneur, Erin McAndrew has built a career for herself that’s resilient thanks to several different sources of income.  I stumbled across her Twitter account one day, and her course offerings caught my eye. Especially the one she was promoting when I found her, called “Get More Paid Gigs.”

One of my favorite things we discuss in this episode is why it’s so important to separate the kinds of work that you do in one day. Creative work like songwriting and recording uses one part of your brain, and strategic work like planning your next steps for the quarter, and coordinating new gigs or partnerships uses the opposite side of your brain. Switching between those two kinds of work within the same day makes the work feel harder because your brain has to readjust each time.

Also stay on the lookout for when we start talking about how Erin leverages the relationship she’s built with her most loyal fans to shape her music and the other products she offers to them.

Shadyvice identifies himself as a producer first, artist second. Learn how he's building a resilient career with multiple streams of income. And creating a captivating sound at the same time.

Based in Austin, TX, Shadyvice is an underground artist I met thanks to a workshop we both attended. It was hosted by a local organization, called For the Students. His perceptive observations about using imagery to promote new music caught my attention.

As I got to know him, his production style and the stories within his songs impressed me further. He’s got a rich musical background to draw from, and a valuable perspective on what he wants to spend his time on, within the music industry.

Listen to Shadyvice on Apple Music

Listen on Spotify

Follow Shady on Instagram @shadyvice

Find him on Twitter @JTdaniels62

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