On this episode of Keeping It Real guest host, Todd Tramonte, turns the tables and interviews Chris Whitling and Sean McGuire from Real Geeks’ marketing team.  They have an open conversation about their philosophies on marketing, some common mistakes they see agents making, and knowing who your target audience is.  If you enjoy conversations like this join us at the Unofficial Real Geeks User Conference October 17-19th in Dallas, Texas. For tickets and more information go to urguc.com  To go deeper into some of the topics covered check out these previous episodes of Keeping It Real:  Become the Key Person for Your Niche w/ Daniel Priestley Working On Your Business Instead of In Your Business w/ Todd Tramonte 

Must Hear Basics of Real Estate Marketing

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The announcement of the NAR settlement has caused quite a stir in the real estate world, leaving many agents unsure about their futures in the industry. In this episode of Keeping It Real, Todd Tramonte is back to share his insights on how this will affect the future of our industry and how to turn this into a major win. If you can provide value and communicate it effectively, the opportunity is a massive. During our conversation we dive into:   The basics of the NAR settlement Why consumers view buyers' agents this way Why the consumer is right  How to turn this into an opportunity How to provide and communicate value How our industry has weathered much bigger storms than this one How NAR locked in higher compensation for higher-value agents And a whole lot more   Todd has also generously provided a digital download PACKED with valuable information to help you get through these changes, which you can download here: https://hub.realgeeks.com/nar-settlement-with-todd If you aren’t sure what to do to prepare for these upcoming changes or just want to get ahead of them you’re going to want to tune in.

How NAR Locked in Higher Compensation for High Value Agents

In this episode of Keeping It Real, Darren Woodard shares his journey in real estate and how he leveraged SEO to generate leads. From door knocking and using a reverse directory book to find phone numbers to his first real estate website in 2006 which he quickly started optimizing for SEO with neighborhood-specific content and has been crushing it with SEO since. Some of the topics we explore in this episode are:  Creating neighborhood-specific content How his business took off during the 2008 recession What to do when you are hit with a Google penalty Why you need more than just a WordPress site Optimizing URL structure How technology has changed follow-up Recruiting opportunities  We also have a quick chat with Darren’s marketing director, Lisa Broussard, about going through a company rebrand. Tune in to hear how Darren’s business has evolved and some of the lessons he’s learned along the way.

Leveraging Tech to Scale w/ Darren Woodard

For this very special episode of Keeping It Real we are joined by Chicago based broker and podcast host D.J. Paris. On D.J.’s podcast, also named Keeping It Real, he sits down and talks to real estate experts to share what is really working for them in their business and the state of industry. In this episode, we dive into some of the hot button issues today including:  The NAR lawsuit, including possible changes Portals like Zillow becoming major players in the real estate market The potential of A.I. Today’s interest rates  Tune in for some killer insights on some of today’s biggest concerns in real estate and also be sure to checkout D.J.’s Keeping it Real podcast at http://keepingitrealpod.com or wherever you get podcasts. Click HERE to check out D.J.'s recent episode about the NAR lawsuit on his podcast. 

The Biggest Concerns in the Real Estate Industry Today w/ D.J. Paris

In this episode of Keeping It Real, Scott Vancea, the co-founder of Optimize5, joins us to explain why your Google Business Profile is even more important than you may realize. Scott dives into:  The key elements to optimize your Google Business Profile Why your Google Business Profile important  How to avoid common mistakes Ways to differentiate yourself by showcasing your unique offerings Additional tips to get your Google Business Profile to rank higher  If you want to get more organic leads and stand out above your competition, you will want to tune in for all of Scott’s killer tips. To get a free branding consultation, go to https://optimize5.com/

Why Your Google Business Profile Matters w/ Scott Vancea

A team is more than a group of people sharing a logo, a copier, and a website. Todd Tramonte is back to share his insights from almost 15 years of coaching and helping teams grow. In this episode Todd goes beyond just sharing his essentials for launching a team. Some of the topics we cover are:  When to start a team How to have a healthy team Knowing when to subtract someone What systems your business needs no matter what Some differences between a brokerage and a team Leveraging technology you already have for recruiting  If you are considering building a team or just want some best practices that can help your team become more successful you’re going to want to check out this episode. To learn even more about building a team check out Todd’s Team Scale Live event coming up on Feb 5th and 6th in Dallas Texas. Details at https://www.teamscalelive.com/   Download "The Commoditization of Man" by Todd Tramonte HERE.

Must Hear Basics of Real Estate Marketing

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