"What is Growth Marketing? Is it a thing? is that a career path I can pursue? This and many more are some of the questions people have regarding growth marketing.
Being one of the most controversial topics on Twitter in the tech marketing community, Growth Marketing seems to be one topic many marketers, businesses, and startup founders don't seem to grasp.
In this episode of MViPodcast, we sat with Peace Itimi, one of the most listened-to voices in Marketing in Africa to discuss what exactly is growth marketing and how to use it to grow your business. A TED X Speaker, and Director of Marketing at SmileID, and Chief Executive at Founders Connect, Peace Itimi is a Multifaceted Marketing Leader with seven years of experience in both agency & client. Her work has spanned both consumer-focused & B2B products.
This episode touches on Growth Marketing, Peace's early days in Benin City, Nigeria, and also the back story of how she has been able to achieve all that she has.
If you enjoyed this episode, don't forget to tweet at us at @mvipodcast across all social media platforms.