Welcome to the B2B Sales Podcast! I'm your host Thibaut, and in this episode, I'll share my 2024 guide to video prospecting. Video prospecting can help you stand out and start more conversations with prospects. Learn how to effectively use this underutilized tool in your sales strategy.

Main Topics Covered

• Importance of video prospecting in 2024
• Step 1: Use LinkedIn native videos for prospecting
• How to record and send videos on LinkedIn mobile app
• Step 2: Write a simple, effective script
• Example script: Trigger, problem, call to action
• Step 3: Recording and sending your video
• Practical steps to record and send video messages
• Step 4: Repeat and integrate into daily prospecting
• Consistency is key to booking more meetings

Links

• Sign up for the Tactical Selling newsletter: Sales Labs Tactical