Hi friends 👋🏽

Welcome back. It’s summertime!

Thanks for spending some time with me today. I hope this episode is helpful, especially if you’re on a journey to figuring out your personal brand.

In this episode, you’ll hear me delve into my personal and professional experiences with niching down.

I’ll share the evolution of my business, originally built through word-of-mouth, as I explore the importance and challenges of defining a niche.

I’ll outline the three key lessons I learned about social media thus far, the discomfort of self-promotion, and the inevitable concern about public perception 😬

Then I’ll introduce my new niche— which is to help dads pursue their dreams and achieve success while preserving their home life using the Enneagram system.

I’ll emphasize the iterative nature of finding a niche and likening it to writing a song, a process of trial and error until it feels right.

Listen in!

00:00 Introduction and Welcome

00:40 The Journey of Niching Down

01:54 Social Media Strategy and Lessons Learned

03:05 Overcoming Fears and Embracing Failure

08:32 Announcing My New Niche

12:21 Conclusion and Next Steps

With gratitude,

Jomar

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit jomar.substack.com/subscribe