Creating leads for your business is always a challenge.  Trying to figure out the right message, offer & best was to tell your audience can be tricky.  I think the biggest trick is to have a list & a relationship w/that list.

Today, I discuss on the podcast how I'm testing free access to our new texting software solution to business owners. I know the value is there...but the bigger question is the trust factor for people who do not know me?