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Changing the legal entity or tax info in Amazon Seller Central can be confusing without guidance.
This step-by-step guide shows how to update your business details correctly and avoid common issues.

Need help updating your legal entity or tax info? Book a call with us for expert support: https://bit.ly/44uHuaR

#AmazonSellerCentral #AmazonLegalEntity #AmazonTaxInfo #EcommerceCompliance

Watch these videos on YouTube:

Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39

How to Increase IPI https://www.youtube.com/watch?v=TMysF_XACdQ&list=PLDkvNlz8yl_b5s-jb7KgPe-aPWP47jZIL

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Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/3YwQ45c

Want better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/4jYVez2

Timestamps
00:00 - How to Start Updating Legal Info on Amazon  
00:21 - Where to Find Account Info in Seller Central  
00:29 - Navigating to Tax Information  
00:47 - Choosing the Correct Account Type  
01:03 - Why You Should Use an LLC  
01:24 - Federal Tax Classification Options  
01:43 - Picking the Right LLC Type  
02:00 - Entering Business Name and DBA  
02:14 - Where to Add EIN (Employer ID Number)  
02:29 - Save and Submit: What Happens Next  
02:36 - Amazon Approval Timeline & Final Thoughts  
02:50 - Where to Get Help with Amazon Account Updates

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Managing 400 Amazon accounts takes more than guesswork, it starts with a proven system. This video shows how teams stay consistent using a step-by-step strategy guide. See what drives real results and keeps client work on track across hundreds of accounts.

Grab the free SEO toolkit and start improving your Amazon listings today: https://bit.ly/434zbQY

#AmazonSOP #BrandManagement #ClientResults #EcommerceTeamwork #AmazonStrategy

Watch these on YouTube:

What’s Good, Bad, & The SEO/PPC Golden Ratio: https://www.youtube.com/watch?v=9SGtB1oLJis&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH

You’re Losing Money If You Don’t Know This About Amazon Targeting https://www.youtube.com/watch?v=mkyM-bDanck&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY

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Book a free strategy call to get expert advice on growing your Amazon sales: https://bit.ly/44uHuaR

Want better ads on Amazon? Get the PPC guide that shows you what really works: https://bit.ly/4k4pDw3

Timestamps:
00:00 - The Question Agency Owners Always Ask
00:07 - Who Is Kevin Sanderson & What Is My Amazon Guy
00:17 - Scaling Across 400 Clients and 500 Staff
00:31 - Internal Strategy Guide for New Team Members
00:43 - What’s in the Brand Strategist Playbook
01:05 - What Critical Impact Means in Advertising
01:19 - How We Train Beginners to Prioritize High-Value Tasks
01:47 - Real Examples from Our Merchandising SOP
02:12 - Final Advice on Delivering ROI for Clients
02:24 - Where to Get the Playbook
02:45 - Best ROI Comes From the Right Focus
02:55 - Final Thoughts from Kevin

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Visibility on Amazon in 2025 depends on how you structure your listings. This breakdown covers the areas that directly affect SEO performance. Simple, real tips sellers can apply today.

Grab the free SEO toolkit made for serious Amazon sellers: https://bit.ly/42GYZUj

#AmazonSEO #AmazonListingTips #EcommerceMarketing #AmazonFBA #ProductRanking

Watch these videos on YouTube:

Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

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Having trouble with SEO, PPC, or listing issues?  Send it to us: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20Us

Need expert advise with your SEO strategy? Book a call with us: https://bit.ly/44uHuaR

Timestamps
00:05 - What Matters Most in 2025 SEO
00:24 - Why Your Listing Title is Critical
01:00 - Understanding Amazon URL Keywords
01:44 - Changing Slugs for Google SEO
02:44 - Backend Fields You Shouldn’t Miss
03:36 - Bullet Points and SEO Phases Explained
04:59 - The Power of Brand Story for SEO
06:03 - What to Know About A+ Content Alt Text
08:16 - How Generic Keywords Work Now
09:31 - Backend Setup for Indexing
10:38 - How to Track SEO Performance with Cerebro
12:22 - Competitor Brand Keyword Risks
13:01 - Best Practices for Finding New Keywords
13:56 - Four SEO Phases Explained
15:27 - Why Organic Indexing Beats Paid Rankings
16:12 - Final SEO Advice for 2025

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Sellers often ask why hiring an Amazon agency is better than building their own team. Here's the answer. There’s more going on behind the scenes than most people realize when comparing both options. What sellers get might surprise you, and it’s not just about saving time or money.

You don’t have to do it alone, book a call and get the Amazon help your brand deserves: https://bit.ly/4jB8k5O

#WhyHireAnAgency #AmazonAgency #AmazonSellerHelp #amazonsellers  #EcommerceSupport

Watch these on YouTube:

What’s Good, Bad, & The SEO/PPC Golden Ratio: https://www.youtube.com/watch?v=9SGtB1oLJis&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH

You’re Losing Money If You Don’t Know This About Amazon Targeting https://www.youtube.com/watch?v=mkyM-bDanck&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY

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Want better rankings on Amazon? Download our free SEO toolkit and start optimizing smarter: https://bit.ly/3RMqfud

Want better ads on Amazon? Get the PPC guide that shows you what really works: https://bit.ly/4d7jNI8

Timestamps:
00:00 - Why Hire an Amazon Agency?  
00:16 - Deep Experience Across Many Brands  
01:14 - How Agencies Scale Faster Than Internal Teams  
02:34 - The Real Cost Difference  
03:28 - Skills and Services You Can’t Find in One Person  
03:49 - Outside Insight That Helps You Grow  
04:30 - Faster Results From Day One  
05:22 - Final Reason to Hire an Amazon Agency

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Amazon sellers lost the main image hack. Now Amazon is testing changes to product titles. These updates could affect clickthrough rates, listing performance, and search visibility. Learn how this might impact your Amazon listing optimization.

Book a call with us and get real advice that actually helps your sales: https://bit.ly/44uHuaR

#AmazonSellers #AmazonFBA #EcommerceNews #AmazonUpdates

Watch these videos on YouTube:

Is Amazon Suppressing Your Listing Image Hacks? https://www.youtube.com/watch?v=npD7UjHkkL8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=3

Amazon Changed SEO Again https://www.youtube.com/watch?v=qIao9ijrMDQ&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=9
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Having trouble with SEO, PPC, or listing issues?  Send it to us: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20Us

Download the free Amazon SEO toolkit and start fixing what’s actually holding your listings back: https://bit.ly/3ShwQwM

Timestamps
00:00 - Another Change Amazon Sellers Didn’t Ask For
00:40 - Amazon’s Survey on Two-Part Titles
01:50 - Why Titles Are Crucial for Clickthrough
02:25 - Amazon’s Plan: Split Titles and Highlights
03:05 - This Sounds Like Bullet Points
04:10 - Main Image Hack Connection
05:00 - Amazon Isn’t Listening to Sellers
06:10 - Why This Might Hurt Your Conversion Rate
07:25 - Will This Actually Help Shoppers?
08:10 - What Might Happen Next

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

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Amazon is testing two part titles that split listings into short and long versions. This update could impact how products show on mobile and affect seller visibility. Sellers could lose visibility and traffic if they apply title changes too early.

Need help with your listings? Book a strategy call with My Amazon Guy and get expert advice. https://bit.ly/44uHuaR

#AmazonTitleUpdate  #AmazonListingTips #TwoPartTitles #AmazonSellers

Watch these videos on YouTube:

Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

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Having trouble with SEO, PPC, or listing issues?  Send it to us: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20Us

Grab the free SEO toolkit built to get your products seen, clicked, and sold on Amazon. https://bit.ly/4lQ88Bf

Timestamps
00:00 - Amazon Testing Two Part Titles
00:35 - What Two Part Titles Look Like
01:25 - Amazon’s History with Title Limits
01:59 - Don’t Make Changes Too Early
02:34 - Amazon's Unpredictable Rule Enforcements
03:10 - Why Long Brand Names Are a Problem
03:52 - Brand Identity Doesn’t Matter to Buyers
04:35 - Being Amazon-Native is OK
05:01 - Long Titles Might Be Hidden on Mobile
05:45 - Keep Stuffing Keywords (for Now)
06:39 - Could This Change the Ranking Algorithm?
07:19 - You Don’t Really Have Title Control
07:51 - Expect Rollout Within 90 Days
08:07 - Free Consultation at MyAmazonGuy.com/book
08:43 - Personal Update from Steven Pope

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Mixing keywords the wrong way in Amazon ads? It's a common mistake that drives up costs.
Learn how simple changes to your targeting can help lower your ACoS and improve your results.

Get better results on Amazon ads. Download our PPC guide and start improving your sales.
https://bit.ly/3ScUKJS

#AmazonAds #AdTargeting #AmazonSellers #BroadMatch #AmazonTips

Watch these videos on Youtube:

Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

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Not getting sales? Send us your listing and let our experts take a look: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20Us

Book a free consultation with My Amazon Guy: https://bit.ly/44uHuaR

Timestamps
00:00 - What’s the difference between exact, phrase, and broad match?
00:13 - Overview of targeting types with simple examples
00:30 - How “artisan soap” matches in all targeting types
00:55 - “Artisan soap for holidays” example and its limits
01:11 - Phrase mismatch: when only broad works
01:33 - Examples that don’t match any targeting type
01:51 - Why you shouldn't mix targeting types in one campaign
02:33 - Final summary of what each targeting type really means
03:06 - Targeting errors: broad matches you didn’t expect
03:45 - Quick tip: simplify Amazon ad targeting for better results

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Amazon is now cracking down on main image hacks that sellers use to boost CTR and sales.
Learn how these changes impact your Amazon listings and what still works today.

Get the free SEO Toolkit and start improving your Amazon rankings: https://bit.ly/3EFPhrY

#AmazonSEO #MainImageHack #IncreaseCTR #AmazonListings #AmazonSales

Watch these videos on YouTube:

Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

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Curious about our main image hack? Check it here: https://bit.ly/42J2qZe

Having trouble with SEO, PPC, or listing issues?  Send it to us: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20Us

Need expert advise with your SEO strategy? Book a call with us: https://bit.ly/44uHuaR

Timestamps
00:00 - Amazon Image Changes
00:12 - What is the Main Image Hack?
00:55 - How the Main Image Hack Worked Before
01:45 - New Amazon Image Detection Updates
02:45 - Why Main Images Are Being Suppressed
03:35 - What Types of Main Images Are Still Safe
04:30 - Examples of Suppressed and Allowed Images
05:30 - Amazon Getting More Lax in Some Categories
06:30 - What Sellers Should Do Now About Their Images

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Some Amazon sellers scale fast, others stay stuck. It usually starts with how the product looks.
CTR, PPC, and SEO all matter, but one change can make a big difference.

Grab our free PPC guide and start spending smarter on Amazon ads:  https://bit.ly/4jGqaUO

#AmazonSelling #ClickthroughRate #PPCforAmazon #MainImageTips #EcommerceGrowth

Watch these on YouTube:

What’s Good, Bad, & The SEO/PPC Golden Ratio: https://www.youtube.com/watch?v=9SGtB1oLJis&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH

Are Amazon Main Image Hacks Breaking the Rules? https://www.youtube.com/watch?v=oD6J4qmrMOg&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=10

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Find solutions with a one-on-one coaching session https://bit.ly/3YwtgCr

Submit your details and start improving your CTR https://bit.ly/4jXADvl

Timestamps:
00:00 - Starting with brand growth on Amazon
00:15 - Why 66,000 US sellers are the target audience
00:28 - Can your brand grow from $1M to $3M?
00:33 - Main image fixes that double clicks
01:10 - Example using Vaseline to explain image strategy
02:00 - Using product-in-use photos and keywords
02:45 - PPC and the golden keyword ratio explained
03:25 - SEO checks: A+ content, alt text, and Spanish images
03:50 - Traffic vs Conversion: Focus areas for growth
04:30 - Other conversion issues: design, copy, catalog
05:00 - Final thoughts + call to work with My Amazon Guy

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Follow us:
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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Are you targeting keywords the right way? Learn how to get the best ones using broad and exact match strategies. This step-by-step guide shows how real Amazon sellers find what works.

Find this PPC tip useful? Get even more inside our Amazon PPC guide: https://bit.ly/3RumCsK

#AmazonPPC #KeywordTargeting #BroadMatch #ExactMatch #AmazonAds

Watch these videos on YouTube:

Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39

PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44

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Got questions about your Amazon listing? Ask now and get the answers you need: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20Us

Need expert advice on your Amazon business? Book a free call: https://bit.ly/44uHuaR

Timestamps
00:00 - Why Keyword Research Matters  
00:21 - What Tools You Need: Helium 10 & Cerebro  
01:14 - Finding Your Main Keyword  
01:40 - Pulling Competitor ASINs from Amazon  
02:32 - Importing ASINs into Cerebro  
03:00 - Filtering Keywords by Rank & Volume  
04:10 - Choosing Keywords for Broad Campaigns  
05:24 - Finding Longtail Keywords for Exact Match  
06:26 - Adjusting by Bid Strategy & Budget  
07:31 - When to Avoid Low Search Keywords  
08:08 - Broad vs Exact Campaigns Explained  
08:50 - Using the Same Strategy for Existing Products  
09:31 - Wrapping Up: Add Longtail Keywords for Better Results  

-------------------------------------------------

Follow us:
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Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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