Let's talk branding

My biggest fears as a brand strategist


Listen Later

In this solo episode I take a deep, therapeutic dive into the fears we have as strategists. I discuss things like the imposter syndrome, niching, T-shaped profiles, and how to cross the valley of despair.  

Here are the 7 fears:

  1. I'm not good enough
    • In over my head
    • Imposter syndrome
    • Just be a designer
    • Counter: CLients are happy - Creative recognition
  2. I don't really understand
    • There are other strategists out there, the big boys, that really do it
    • Every day new knowledge, frameworks, rebates
    • Totaly different opinions
    • Branding and marketing folk
    • I have an inquisitive nature, so I want to get the full thing
    • Counter: Crossing the Mount stupid - Valley of despair - Slope of enlightened - Dunning kruger effect
  3. I'm in the wrong market
    • I work with small brands
    • The big brands aren't really my cup of tea
    • FMCG space - vs B2B space?
    • Counter: Seeing what works across markets is really interesting, ads breadth
  4. I'm a jack of all trades
    • Can you really be a strategist and designer
    • Can you really understand the full scope of marketing branding?
    • Counter: T-shaped
  5. It doesn't really matter
    • In execution, things happen the way they happen
    • Lot's of research just floating around in space, no trajectory
    • It's the excessive stuff that gets you there
  6. I'm doing this for me
    • I want to sound smart, ego talking
    • Just get down to work
    • Taking the time to take a step back has value
  7. I'm learning from the wrong people
    • Maybe my heroes are wrong?

 

This episode is sponsored by Latana, the AI-powered brand tracking tool.

If you are interested in the brand strategy research course mentioned in the show, go check out the course here and get a free chapter.  Subscribe to the newsletter here to stay updated on new courses and products.



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
...more
View all episodesView all episodes
Download on the App Store

Let's talk brandingBy The brand-building podcast by Stef Hamerlinck

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

35 ratings


More shows like Let's talk branding

View all
Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,445 Listeners

The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

The Tim Ferriss Show

16,062 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,254 Listeners

Founders by David Senra

Founders

1,876 Listeners

Tom Bilyeu's Impact Theory by Impact Theory

Tom Bilyeu's Impact Theory

4,708 Listeners

The Futur with Chris Do by The Futur

The Futur with Chris Do

850 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

6,858 Listeners

Modern Wisdom by Chris Williamson

Modern Wisdom

3,701 Listeners

Nudge by Phill Agnew

Nudge

171 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

35 Listeners

On Strategy Showcase by Fergus O’Carroll

On Strategy Showcase

44 Listeners

JUST Branding by JUST Branding - by Jacob Cass & Matt Davies

JUST Branding

45 Listeners

The Branding Business School Podcast by Victoria Marcouillier

The Branding Business School Podcast

53 Listeners

The So What from BCG by Boston Consulting Group BCG

The So What from BCG

219 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

352 Listeners