My biggest OMGs, WTFs and FMLs from 2 years in business

The first 2 years of my business were a strange, psychedelic mix of OMG, WTF and FML. Lucky for all of us, I came out from it relatively intact and with only minor damage to my brain and ego (or so I think) Here are some of those gems from my personal collection (and if you don’t get a couple OMGs and AHAs after listening, feel free to kick me in the shins. Primed traffic vs unprimed traffic.  Everything shifts when you make this change. Most conventional advice of FB ads totally misses this part. They all have you sending totally cold, no idea who you are traffic to your OPT IN PAGE! Money loves speed Every time I create a programme FAST, it makes me a lot of money. If something if lighting a fire under you - don‘t let it go out! You are responsible for your brand. No one else gives a shit. No matter how much you love the people in your team, no matter how much they love you, one day something will get messed up and the only one to pick up the pieces will be YOU. Start thinking beyond email lists. Email is only ONE of the many ways you can reach people. This launch I had 30k on my email list but TWO HUNDRED THOUSAND on my pixel list. Likeability vs Authority Some brands position themselves as an authority. THey are cool, aloof, they don’t engage. Then you have me. I built my brand on being approachable, I respond to everyone, I send voice notes, I reply to emails. It’s like Ellen vs Oprah (I’m Ellen btw) Heavy people or light people. And NO I don’t mean weight. It is how they make you FEEL. Work with people for a small bit first, and notice how you feel when you have to communicate with them. That is going to set the scene for the rest of your relationship. Courses alone don’t cut it any more. If you plan to offer a course, plan another element to go with it. My programmes for example include my community, my presence, my feedback. And that is what cannot be ripped off. Live events are the best and the worst. Sddenly dealing with people one on one - having lunch and dinner and meeting people you have NEVER MET BEFORE. It is all a bit much and totally enriching at the same time Human beings are assholes. When you put a human in a position where they can judge you, the assholes will put themselves on a pedestal which they have no place being on. They will be judgy assholes. Trust me. Unless you can handle any kind of feedback at all, do not ask them for it.