Hiya, it's Claire Spalding from My Brand Story. This week it is all about your Mission Statement and if you can nail this, then it will lead to a more succinct business with a clear direction. And you can achieve this in 3 easy steps!

Stay true to your journey and brand story as what you have to offer, no one else does - remember that!

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This week I want to talk a little bit more about My Brand Pack and how it can help YOU build a truly authentic business and brand that will connect (with your target market)!

Stay true to your journey and brand story as what you have to offer, no one else does - remember that!

This week I launch my first Q&A! Every week I receive really interesting and relevant questions for all businesses and I thought, why not share my answers on video. This week, Anne-Marie from ECOshop Perth asked my opinion on her logo and if was on brand?

This is such a common query for every business. Watch my video to give you the key tools to tackle it.

Hiya, it's Claire Spalding from My Brand Story. This week it's pep talk time, making you a person of 'can' and ditching that pesky 't' (can't).

Following the world of can (your gut) will take you much further in not only your business but also your life.

This week I it down with Margarita, Marketing & Brand Manager at Eagle Bay Brewing Co.  https://eaglebaybrewing.com.au  We go through just how the Brand Pack helped her in the ever evolving beer and hospitality market. Find out the hurdles they overcame and how you can apply it to your business.

Hiya, it's Claire Spalding from My Brand Story. Is your business at the level you think it should be? Do you feel like you know how amazing your business/product/service is but no one else does and are wasting time and money trying to achieve this? I am here to help with my 5 Week Brand Pack online course - designed with you in mind to take your business to the next level, flesh out your values, set your Unique Selling Points to draw in the 'Tribe Members' (Ideal Target Market) you deserve! Find out more! https://mybrandstory.me/

I live and breathe branding. I am a brand specialist with over 13 years of experience in brand and strategic marketing. In every day terms, I have been helping business's build and develop their brand identity, values and have helped to strategies for more successful, profitable futures.

I have just come back from the ever inspiring US of A for a work trip. I wanted to share with you what I saw from a strong brand perspective - today I have taken a nice cross section Sephora, Inteligentsia, Nike & In-N-Out.

Do you have separate sections in your wardrobe for your work and weekend wear? Why do we always try and compartmentalise our life? Why can’t it all flow together? Find a life and work that is wholly your own and don’t compromise.

Create your authentic, timeless brand attributes - that being logo, colours, style, content. Know what you stand for and make sure that expressed in your brand attributes, you are not a flash in the pan but a true brand leader!