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The role of the manager is complex. Management requires an often challenging exploration of yourself and a careful understanding of those you are considering hiring.  This podcast is a conversation with Dovid Azerad, from NextArc, a coach to business owners and for those desiring to overcome the obstacles in their life.

Together Louis and Dovid explore what makes for a successful business owner and manager.  Dovid gives managers so much to think about, both in regards to their own personality and those who seek employment.  He also offers some very interesting advice and how to evaluate the ego of those potential employees. Join Louis and Dovid for this interesting conversation about management and managers.

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It's all about your business and your money. This episode opens your mind to all of the business financial issues you must address as you plan for your and your business. Everyone wants their business to make money, but there are ways to make money with the money you have earned. This program talks about ways to structure your business, tax issues to consider and how to begin thinking about retirement. This is a 20 minute crash course in business finance that opens eyes and creates more questions that may require you to seek expert advice regardless of where in the world you live. If you need more information please contact Louis at 954.838.7504 for clarification from this program's financial advisor, Darren Jurick, Jurick Financial Services. For the first time, Louis takes you on a financial journey!

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This program gives you 6 simple marketing tips for those who attend any marketing events in their community.  Each step will give you something to think about, share with your business colleagues and to address as you plan for the next year. This short program will save you money and time that could be directed at more profitable business activities.  My goal is to take the guess work out of what events to attend and how to use your limited marketing dollars. I have attended hundreds of events and this is what I learned!

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This program is a conversation about what makes a business successful.  Louis brings his own experiences and encourages others to evaluate their own shopping habits. This program is for all staff.  it is not about sales strategies, but about how to rethink what is the road to business success. This is the first program where Louis moves the conversation away from tasks and plans to help you understand what the customer expects. It is an enlightening and thoughtful presentation for staff at every level of the business.

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The 7 tips identified in this episode focus on how to carefully plan your sales day.  Every day goes quickly for busy sales people but Louis addresses what you need to consider as you plan for a productive and profitable day.

Learn the difference between two major types of calls and how to insure your schedule allows you to handle roadblocks that may happen when making the trip to a sales meeting. This program gives every sales and marketing person so much to think about!

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The mind of the buyer is complex. So many thoughts to deal with before making the final buying decision. This short 7 minute program gives you a glimpse into what the buyer or purchaser may be thinking before handing you over cash or their credit card.  The 6 steps outlined will help you gain patience with the potential customer as they make a purchasing decision.  It is all about patience and Louis helps you understand why you need patience with every customer.  Great program to share with anyone who has any direct contact with a customer.

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When all seems to go well, you are often surprised by the customer wanting to return what they purchased. This may be your first program address the all important return policy for your business.  The ten points addressed will provide you some key aspects of a return policy that may work for your store or business. Review the content of this episode with your partners and colleagues and with the content of this prog;ram begin developing a return policy that works for you and your customer.  This important program can be the determining factor whether a customer will ever want to do business with you now or ever again. 

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 Most very call is a potential customer on the line or in your store. While you may not close a deal on this first interaction, what you say and how the interaction moves on can determine your revenues. Even if the deal is not closed the content of the conversation may be repeat. You may not only lose the revenue from one customer but the customer may repeat to others  the negative impression they have received from talking with you. This is an important program for your entire staff.  A great 9 minute episode that is important for your business success.

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There is always the need for a carefully presented sales presentation. Whether to one person or a small group, there is never a second  chance to make that first impression. This episode is a program that should be played often so that in time you will quickly remember these important tips and strategies.  Having presented thousands of presentations, Louis shares important information and insights that you should be aware of as you approach your next sales call and company presentation.  Listen and share this short episode with all others in your company who will be asked to share information about your products and services.

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This program focuses on 8 points to consider when developing a successful product sales program. Learn how to become an impressive and respected product sales person, know what the customer appreciates knowing about the product and the sale and how to set the stage for future sales - and a forever satisfied customer.   Learn about what to share with the customer regarding maintenance, warranties and returns. This less that 15 minute episode should be heard by all who are selling a product and closing the deal.