Digital marketing entrepreneur, academic and the founder of Missile Digital Studios explains why it pays to create your own ‘content universe’, why he’s happy to take life more slowly with his latest startup, and if you want to sell online, ‘don’t try too hard’.

The chief executive of Currentbody.com talks about developing resilience through the tough years, getting the right minds around the boardroom table, funding for growth and convincing an entire industry to go online.