Sarah Smith, Co-Founder and CEO of Speakerbox Media, joins us this week to talk about all things podcasting. As Houston’s first full-service podcasting agency and the producer of the My Edge podcast, Speakerbox Media helps businesses grow communities and drive engagements through high-quality podcasting tools that adapt to any budget. Sarah breaks down the essentials of podcast marketing and the types of businesses that can benefit from taking advantage of this form of media. From improving SEO to reaching outside of the normal barriers of traditional marketing content, podcasting can be a vital addition to any company looking to step away from the barriers of location to have authentic conversations with clients and peers. While the barriers of technology and wariness to try something new can make podcasting seem daunting, Sarah has great information on how to best take advantage of the opportunities this media can provide and the potential each of us have to become masterful podcast marketers.

Aaron Templer, founder of Three Over Four marketing agency and author of Leading in a Social World, joins us this week to discuss social media marketing and the intersection of marketing and leadership. While Three Over Four focuses on bias-free marketing and branding strategies, Aaron’s book, Leading in a Social World, breaks down the science and data around engaging in social media and generating value in social media content. Aaron believes that marketers have so much bias built up around the data they’re given and strives to challenge marketers to take advantage of social spaces from a leadership perspective. Using multiple studies and marketing examples, Aaron’s book draws new conclusions around social disconnection, leadership ideologies, and influential content marketing. In our conversation with him, Aaron sheds new light on how marketing affects our brains and how to engage with consumers on a scientific level.

Catrina Ballard, owner of Happy Teams and current DEI director of AMA Houston, joins us again this week to discuss DEI and its role in business as we emerge from pandemic times. DEI, or Diversity, Equity, and Inclusion is an essential focus for business owners looking to establish a company that is accessible and beneficial to people of all ages, races, genders, abilities, sexualities, and living situations.

Erika Waters returns to the My Edge podcast to talk about this year’s Crystal Awards. As a multi-time Crystal Award winner, Erika shares her insights on crafting a solid entry, understanding the judges’ point of view, and emphasizing the link between your objectives and your results. The Crystal Awards, an AMA Houston awards program, aims to recognize top marketers in the Houston area based on the results of recent campaigns. Evaluated by high-profile judges and narrowed down from hundreds of entries, 90 awards are given out each year among several key categories. While 2020 proved to be a difficult year for many, the 2021 Crystal Awards hopes to be one of the first in-person awards opportunities during the pandemic, with implemented safety guidelines, limited capacity, and virtual live stream options.

Henry Adaso shares advice on content mapping to increase engagement. 

Content Mapping by Henry Adaso:

https://www.amazon.com/Content-Mapping-Unlocking-Increase-Engagement/dp/B08RB7ZLZP

AMA Houston Board Members Stacey Moore and Stephen Mendoza talk about AMA Houston Gives Back, a charitable giving mission helping non-profits market more effectively.  

Chris Ferris, PhD., the Vice President of Digital Strategy at Pier Pont Communications, shares his advice for choosing the right social media channel for your business.

Hosting a virtual event comes with its challenges; Jose Igartua and Anabelle Roman Karana Audiovisual, LLC, share their tips for hosting a seamless virtual event. 

Glenn Taylor, President and Founder of Skybound Coaching & Training, joins us on this episode to talk about the ins and outs of leadership coaching and development. With years of experience with AMA under his belt, Glenn shares his wealth of creative, marketing, and leadership knowledge through insightful conversation.