How to separate yourself from the competition, save time, and give your members a better experience with one stupid-simple tip.

"People just don't value quality training..." 

"People just want to do ____ or ____..."

Great people who are coaches... I love you, but I've gotta level with you. The quality of your coaching doesn't matter... yet. 

See what I mean in this week's episode.

Sometimes it's the smallest of hinges that swing the biggest doors. 

A tiny tweak to your ad copy could mean, the smallest change in your language during your sales process, or  a tiny adjustment to how you coach up your team could mean (literally) hundreds of thousands, sometimes millions, of dollars in increased sales to your business... Check it out!

Full disclosure, in reading the notes for this bad boy after writing it I find it comes off as preachier than I’d like it to, so note that these are half-a** written more as a reminder to myself (and an invitation for you to do what you want with that perspective) vs. a YOU SUCK IF YOU DON’T BELIEVE THIS (!!!) Scenario…

This simple 3-step process helps you handle those tough conversations we all have to have easier than ever (and the weird thing is, in a lot of cases, the other party will actually LOVE you for it).

You see ‘em everywhere, the crazy testimonials, the too-good-to-be-true promos, the crazy claims (GROUP TRAINING IS DEAD, NOW IT’S NOT, THIS IS COOL NOW, NO NOW IT ISN’T)... Take a deep breath, get out a pen and paper (so you can start your hate mail as you’re listening), and THINK :)

What do (good) BJJ gyms and CrossFit (in its prime) have in common? What's the exact (incredibly, ridiculously scientific) equation you MUST follow in order to create a cult-like following in your business? Give this episode a listen to find out

Ever get pushback on your prices? "Oh but the gym down the street only charges X for unlimited..."

Have fun with this one :)