My Practice My Business: The Clinical Business of Dentistry

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The simple business question I have for all of you is this, “why in this world would you do MEPAT dentistry on any patient if the reimbursement is for the LEPAT? What business in this world follows that type of business mentality? I don’t believe there is any business in this world that has the same price point when there is a differential in cost of goods, except for dentistry. 

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The ADA is asking the U.S. Supreme Court to review a decision from a lower appeals court on the Employee Retirement Income Security Act of 1974 that limits states’ traditional authority to regulate health care and insurance. 

This win would be big for all dentists who take PPO Plans. Go ADA!

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Some exciting news from MPMB.

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We get asked this question all the time. Well, it's time to remove the obstacles. Say goodbye to providing free dental services, due in part to the confusing and often misleading EOB guidelines and contractual language from dental insurance companies. It’s also time to say goodbye to the dental consultants and other individuals who truly lack the expertise you need to navigate the business of dentistry.

Learn the difference from LEPAT (least expensive professionally accepted treatment) to MEPAT (more expensive professionally accepted treatment) and what the dental insurance companies are trying to do. LEPAT is their term, MEPAT is an MPMB term that describes the quality of deliverable dental care.

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Has anyone really looked at our wages lately? Does anyone know what the hourly minimums are for our team members to just survive, let alone live a normal life? If we are not financially stable in our dental practices, we certainly can not financially support our team members, let alone ourselves.

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When is the last time you tested for leaks in your nitrous system? What is the danger level with leaks of nitrous when it comes to the child bearing years with our wonderful female employees? Check your system often!

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I was asked to write an article on how to be profitable with PPO Plans, because that is our specialty here at My Practice My Business (MPMB). It’s honestly such a loaded request, as all of you who have been through our training here at MPMB understand, that I simply didn’t know where to start at first. However, I will be so bold in my old age as to state this: those who tell you to dump PPO Plans, or even a part of them, have no business clue what they are talking about. Put in other words, those who go through our training here at MPMB on how to be profitable with PPO Plans, and even experience “real” profitability with their own fee-for-service fees as most are not, would never drop their PPO Plans they take. After our trained dental teams understand the PPO contracts and state laws, they realize that it’s not the dental insurance companies fault they’re not profitable with them, it’s their own darn fault for not understanding the latitudes they have in those contracts, and how state laws protect them from doing “free” dentistry when they should be paid for their dental services they provide to their patients.

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What I want to address is what one doc said to one of our team members at our booth. When our team member asked the doc if he had heard about My Practice My Business, he said, “Oh yes, I’ve heard about MPMB, both good and bad.” Now I understand I might offend some people, truth always does. But my team member wanted to know what “bad” he has heard about our company, because he has only experienced happy clients and non-clients alike with his interactions. The “bad” the doc referred to when asked was that we teach “upselling” and he feels dentistry should not be “upsold.”

I was in hopes that he just didn’t like me. That would have been acceptable in my book. But when one of our colleagues openly admits, whether directly or indirectly, that they make business decisions that are not grounded in business, that really pisses me off. They spread that ignorance to others, and lead people into misinformative thought that costs dentists thousands of dollars in revenue each month. 

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After all that Tracy and I have seen, from the good to the ugly, it all comes down to one thing in dentistry: leadership! Here's to a fantastic 2024!

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Before I start, let me be clear with what I do and why it matters to you. My husband and I work with dental insurance companies, insurance commissioners, state legislators, state dental associations, and representatives of the American Dental Association to ensure that both patients and their dental providers are protected against unfair and unethical practices by dental insurance companies. Why do we do this? Because there is no private entity in the US that exists simply to protect the quality of dental care with both the dentists and the patients they serve. There's a definite need, and we're here to fill it. My Practice My Business has been around since 2006, and we intend to remain practice advocates for years to come...

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