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Author and CEO of HUGE, Inc.
New York, NY
Listen to this interview to learn:
* How a company pivots based on customer feedback.
* What steps a full-service digital agency take to insure success with high stake assignments from Fortune 1000 firms, including Comcast, Target, and HBO.
* How the magic of good design leads to rapid product adoption.
* The demand for a great online experience (and how the bar keeps getting raised) by the generation of consumers now in their 20's.
* What Forrester research says about the role of online sales transactions in 2012.
[thrive_accordion_group title="Interview Insights"][thrive_accordion title="Click to Read the Show Notes" no="1/1" default="no"]
1:08 How Shapiro’s experience in business school pointed him in the direction of a digital career.
1:53 “I actually thought that I was first getting involved in the internet because it was the next generation of cable TV, I was really interested in media back then. So the idea of getting on the ground floor of something that I thought was going to be the next cable TV or media ecosystem was this really exciting thing.”
2:23 Shapiro tells about pitching “internet for your television,” and how although no one would fund his project, they all wanted him to build their websites.
3:50 [On his second company] - “We developed a technology for people to be able to send rich e-mail. You could put in photos, and video, and graphics in an e-mail message and send them to people. It was initially designed for consumers.”
4:29 “We evolved the company from a consumer play to email marketing where our customers were businesses.”
4:50 “HUGE is a full-service digital agency, and what we do is the full range of digital services for what clients need to be successful online.”
5:41 HUGE’s evolution from design company to full service.
6:10 How HUGE helped with launch of HBO Go.
6:49 “The biggest challenge for [HBO Go] as well as with a lot of other clients is the pressure we’re put under. So HBO hired us not to do an interesting reader, they had a single goal, which was to create the single best entertainment experience which you can have on a mobile device or on an iPad.”
7:37 “The secret, and the real challenge, for this project and a lot of others is to really understand why are users using your experience and what are the core things that they want to accomplish?”
8:58 “Users are notoriously bad at guessing what they want.”
