My Quest for the Best with Bill Ringle - the podcast for ambitious business owners.

By Bill RingleBusiness Entrepreneurship Management

My Quest for the Best with Bill Ringle - the podcast for ambitious business owners. episodes

December 15, 2025When you aim for EPIC, the cream always rises to the top with guest expert Justin Breen
Justin Breen, author of Epic Life
Bill Ringle and Justin Breen discuss how directness weeds out distractions and magnetizes greatness to you and your company for small business leaders and entrepreneurs.
>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.
Interview Insights
Top 3 Takeaways
You want to work with people who see things as investments, not costs.
Adapt the right mindset to attract the right people.
There are few people who will ride the plane without a parachute. In business, these are the people you want to keep.
Read the Show Notes from this Episode
Justin’s father was a war hero who made him appreciate people who get in a plane without a parachute. [01:14]
While not everyone is a risk taker like Justin’s father, some are brave enough to do the same feat, metaphorically in business. Justin shares how he identifies this special breed of people. [03:05]
Justin talks about investing thousands of dollars and gives an idea of how to know it’s worth it. [07:09]
How Justin makes so many valuable business connections. [10:16]
The different stages of filtering people. [13:13]
How his career as a journalist for 20 years helped him be a more successful entrepreneur. [14:50]
The importance of naming your years. Plus the year that became his book title. [17:26]
My Quest for the Best lightning round begins. [21:53]
Expert Bio
Justin Breen is the Founder/CEO of the global PR firm BrEpic and exclusive connectivity platform BrEpic Network. His newest book, Epic Life, features a foreword from Dr. Peter Diamandis. It has been the No. 1 overall book for sales on Amazon Kindle, and it recently made the Wall Street Journal and USA Today Bestseller lists.
Contact Info and Social Media for Justin Breen
Primary website
Travels from: Northbrook, IL
Connect on: Twitter | LinkedIn | Instagram | Facebook
Resources Mentioned During the Interview
Below are key people, places, books, quotes, websites and other resources that we discussed, so you can explore further.
Man’s Search for Meaning by Victor Frankle
Authored by Justin Breen
View on Amazon
32 min
December 01, 2025Uncovering the transformative wisdom from interviewing 30 great minds with Scott Miller
Scott Jeffrey Miller, author of Master Mentors Volume 2:
30 Transformative Insights from Our Greatest Minds
Bill Ringle and Scott Jeffrey Miller discuss the importance of being clear and explicit with your intent in all communications for small business leaders because in the absence of details, people make up stories and those stories can become another mess.
>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 400 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.
Interview Insights
Top 3 Takeaways
We can’t have a work-life balance every day. Keep in mind that you have busy seasons and seasons of relaxation, and that those seasons might last days, hours, or weeks.
You don’t have to meet someone in person to make them your mentor. You can learn from anyone who is wise or experienced.
A mentor doesn’t need to be someone perfect all the time or successful in every endeavor. A mentor can be someone who failed because from their failures we can learn the lessons and avoid falling into the same traps they did.
Read the Show Notes from this Episode
Two quotes that guide Scott: 1. Life happens for you, not to you. 2. Live life through the lens of “I get to…” rather than “I have to” do something. [01:38]
Highlights from the Miller family’s Italian holiday. [04:41]
Work-life balance advice given to him by The Biggest Loser fitness coach Jillian Michaels. [07:03]
What it takes to be a ‘Master Mentor’? [08:41]
How vulnerability is a leadership competency. [14:59]
Master Mentors contains Hidden Stories that readers can watch by scanning the QR codes at the end of the chapters. One featuring Leena Rinne is discussed for its powerful impact. [16:20]
Ed Mylett, one of the top business leaders and performance experts, and the Mercedes kit car he purchased. [20:11]
My Quest for the Best lightning round begins. [27: 22]
Expert Bio
Recruited by Dr. Stephen R. Covey’s team, Scott Jeffrey Miller built a 26-year career in the world’s most respected and influential leadership development firm, serving nearly every role imaginable. From a front-line salesperson to project manager, sales leader, general manager, vice president, chief marketing officer to executive vice president of thought leadership. Scott’s professional roles evolved as he became a multi-bestselling author, radio and podcast host, leadership coach, columnist, and global keynote speaker.
He continues to consult with FranklinCovey and is proud to continue their collaboration as he expands his influence through new books, speeches, and coaching offerings. Scott currently serves as the Special Advisor on Thought Leadership for the Franklin Covey Company and hosts their weekly podcast series, On Leadership, with Scott Miller.
Contact Info and Social Media for Jeffrey Scott Miller
Primary website
Travels from: Salt Lake City, Utah
Connect on: Twitter | LinkedIn | Facebook
Check out Scott’s excellent podcasts:
FranklinCovey On Leadership with Scott Miller
C-Suite Conversations with Scott Miller
My Quest for the Best Interview: 410: From Management Mess to Leadership Success with guest expert Scott Jeffrey Miller
Resources Mentioned During the Interview
Below are key people, places, books, quotes, websites, and other resources we discussed so that you can explore further.
Bonus Content! Master Mentors Vol 2 Hidden Story: Leena Rinne
Get Out of Your Own Way: A Skeptic’s Guide to Growth and Fulfillment by Dave Hollis
Franklin Covey– One of the world’s top leadership companies
Leena Rinne – Vice President of Consulting at Franklin Covey. Co-author of The 5 Choices and a co-author of Leading Loyalty.
Ed Mylett– A top business leader and performance expert
Harper Collins– World leading book publishing house
Jillian Michaels– Biggest Loser fitness coach
Authored by Jeffrey Scott Miller
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40 min
April 28, 2025Building your content marketing muscles with guest expert Pamela Wilson
Pamela Wilson, author of Master Content Marketing
Bill Ringle and Pamela Wilson discuss how content marketing differs from social media marketing and what steps to take to attract leads that become profitable customers for small business marketers.
>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.
Interview Insights
Top 3 Takeaways
People should stop asking whether to put high-quality content or not. Our content should always be high-quality.
Focus on building your content on your primary website. While posting on sites such as LinkedIn is great, there is a chance you may be taken off at any moment.
It is not content marketing without a call to action.
Read the Show Notes from this Episode
The power couple of Eleonor and Franklin Roosevelt are Pamela’s biggest inspirations. [01:17]
Pamela talks about how she got into content marketing. [03:44]
Why call to action are necessary. [05:26]
Pamela gives tips to address the concern of where we should put our content and why it is better to do it on your OWN website. [11:14]
Why do we have to put our best stuff and post consistently? [15:56]
Pamela talks about Roberta, a client she used to work with who manages a sales team, and how practicing consistency on high-quality posting got them a lot of traffic. [18:20]
To lessen the pressure, Pamela reminds us that everyone just starting content marketing should not feel like they should immediately be able to post the best pieces. [24:59]
My Quest for the Best lightning round begins. [27:22]
Expert Bio
Pamela Wilson is a 30+ year business owner, executive coach, and corporate consultant. She’s published three books and has created and marketed dozens of online courses for herself and others.
Pamela is a keynote speaker and frequent podcast guest. Pamela created the Offer Accelerator Program and serves as the program’s head coach and business advisor.
In her role as a digital marketing consultant Pamela has worked with local, national, and international clients.
Contact Info and Social Media for Pamela Wilson
Primary website
Travels from: Nashville, Tennessee
Connect on: Twitter | LinkedIn | Facebook
Resources Mentioned During the Interview
Below are key people, places, books, quotes, websites, and other resources that we discussed, so you can explore further.
Eleanor Roosevelt
Franklin Roosevelt
Authored by Pamela Wilson
View on Amazon
34 min
April 21, 2025The best leaders value profits and people with guest expert Andrew Bryant
Andrew Bryant, author of The New Leadership Playbook: Being human whilst successfully delivering accelerated results
Bill Ringle and Andrew Bryant discuss details of decisiveness, inclusiveness, and accountability as leadership plays that leaders of small and mid-size companies can use now.
>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 400 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.
Interview Insights
Top 3 Takeaways
Responsibility is personal. I am responsible for my thoughts and my actions. Accountability is an agreement. It’s something that people use to forge a contract.
A single universal type of leader is a myth. Different leaders excel under different circumstances.
Talent is rare, but strength is something each of us can acquire. It may be by strengthening ourselves or hiring someone whose strong suit complements our weak areas.
Read the Show Notes from this Episode
Andrew’s first work experience was at his father’s hardware store when he was 10. By observing his father’s interactions with clients and employees, he learned how to have an executive presence. [01:14]
His father’s teaching of honesty, authenticity, and being true to oneself played a major role in Andrew’s career in landing him his first CEO client. [02:46]
Why is leadership a process? [05:21]
Explain more about how no perfect leadership style fits all businesses at all times under all circumstances. [06:16]
What are responsibility and accountability, and how they differ from each other? [09:44]
Why decisiveness is critical to good leadership.
CASE: Gustav responded to a crisis of his company’s baby formula possibly being contaminated. [13:28]
What can wel learn from the insight that people and profits are not an either-or consideration, but that both can be served? [17:55]
My Quest for the Best lighting round begins. [22:41]
Expert Bio
Andrew Bryant is the founder of Self Leadership International and the world’s leading expert on self-leadership. He has written two books on the topic, Self-Leadership: How to Become a More Successful, Efficient, and Effective Leader from the Inside Out (Bryant & Kazan, 2012) and Self Leadership: 12 Powerful Mindsets & Methods to Win in Life & Business (Bryant, 2016), and The New Leadership Playbook – Being Human whilst delivering Accelerated Results (Bryant, 2022). He has also contributed to many blogs, books, and articles on self-leadership and leadership.
Andrew has coached hundreds of leaders and leadership teams to become the best version of themselves and to scale their companies. He has international experience with clients from Asia, Australasia, the United States of America (USA), Europe, The Middle East, and Africa. Not only has Andrew worked across geographical locations and cultures, but he has also transformed and developed leaders across industries, including the airline industry, software and hardware companies, pharmaceutical manufacturers, professional services, banking, finance, manufacturing, hospitality, and travel.
Contact Info and Social Media for Andrew Bryant
Primary website
Travels from: Kennebunk, ME
Connect on: Twitter | LinkedIn | Instagram | YouTube | Facebook
Resources Mentioned During the Interview
Below are key people, places, books, quotes, websites and other resources that we discussed, so you can explore further.
Brian Tracy
Nelson Mandela
Authored by Andrew Bryant
View on Amazon
29 min
April 07, 2025Retaining top talent demands that you create a culture of growth, respect, and opportunity with guest expert Merrylue Martin
Merrylue Martin, author of The Big Quit Survival Guide: Tools and Tactics to Attract the Best, Retain Top Performers & Nail the Talent War
Merrylue Martin and Bill Ringle discuss the dangers of a dull work culture or toxic interactions that go unchecked and what you can do to attract and retain top talent for small business leaders.
>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 400 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.
Interview Insights
Top 3 Takeaways
The pandemic ushered in an era in which ‘respect’ is the currency that makes people stay in their job.
Leaders who make an extra effort to keep their top performers usually do. No matter how high the pay, if employees feel that they are undervalued, disregarded, and disrespected, they move on. At least those with the most potential and ambition move on.
Know your employees. Take a quick survey of what they like and dislike, or ask any questions that will give you a better understanding of who they are. This way, you’ll know how to give them respect in a way that matters most. Each person defines respect differently.
Show Notes from this Episode
Merrylue shared about her friend Joanna who, during one of the darkest moments, reminded her that our quest is not to be perfect but only to be our best. [01:44]
The pandemic accelerated changes that were already been building up tensions. Merrylue explains why today’s work environment is no longer “your grandfather’s workplace.” [07:26]
Why is it important to avoid overloading top performers? [11:16]
What is one of the dangers of top performers quitting? It tends to be a domino effect. After all, these are people their peers look up to. [13:40]
What are stay interviews? What are some of the advantages stay interviews have over exit interviews? [17:20]
Respect is defined differently by different people. Sally and Leroy’s answer to the question, “What is it that would be most respectful to you,” could not be further from each other. [20:15]
What are the 3Rs that can be used to retain talent? Requirements, Rewards, and Respect. [24:16]
CASE: Sandy works in the film industry in LA. She feels like she doesn’t get enough respect at work, so despite the excellent pay, she dreads her working hours. [27:52]
CASE: Jim works for a start-up company. Unlike Sandy, Jim isn’t paid that much, but Jim loves his work. He is always looking forward to going to work, and that is because he feels like he is being treated like gold. [29:34]
My Quest for the Best lightning round begins. [34:56]
Expert Bio
Merrylue Martin is a celebrated leadership strategist with decades of successfully working with global leaders and business owners of all types and sizes to make their employees feel uniquely respected, appreciated, fulfilled, and engaged. The recent release of her new book, The Big Quit Survival Guide, has received rave reviews and best-seller status in Amazon’s Office Management category.
As a Fortune 50 senior executive, educational administrator, management consultant, and business owner, she has comprehensive experience in creating and delivering strategies that engage and retain top performers.
Dr. Martin is an honored graduate of the Women’s Leadership program at the Wharton School of the University of Pennsylvania. Her doctorate in organizational leadership and published dissertation from Pepperdine University uncovered the research that resulted in business and leadership practices that directly drive an employee’s decision to stay or leave an organization.
She has leveraged that work along with her learning and development background to put valuable information into practical ideas and tools that all leaders can immediately begin implementing to win the battle of attracting and keeping top-performing employees. She is Her primary message to all leaders and the organizations that support them is that people will always be people first and employees second.
When not working with people leaders, Merrylue enjoys interior design, dreaming up concoctions in her art studio, and writing puppet scripts for the preschool church crowd, who remain her toughest critics to date. She and her husband, James, enjoy being Gram and Gramps to twin girls and a new baby boy.
Contact Info and Social Media for Merrylue Martin
Primary website
Travels from: Carmel, IN
Connect on: LinkedIn | Facebook
Resources Mentioned During the Interview
Below are key people, places, books, quotes, websites, and other resources we discussed, so you can explore further.
Merrylue’s special thank you to My Quest for the Best listeners! Click on the link below and use the password: survival to access this amazing free content!
The Big Quit Survival Kit
Additional Resources
Abraham Maslow
Bill Gates
Authored by Merrylue Martin
View on Amazon
43 min
March 17, 2025The invaluable lessons contained in feedback with guest expert Chuck Mollor.
Chuck Mollor, author of The Rise of the Agile Leader: Can You Make the Shift?
Chuck Mollor and Bill Ringle discuss insights about how you can benefit from messages contained in feedback from 1:1s to 360s for small business leaders.
>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.
Interview Insights
Top 3 Takeaways
When our business grows, so do our responsibilities. As leaders, we need to learn how to change where we spend our time, delegate obligations, and know when to hire external help.
Receiving 360 feedback will give us words that can hurt us. But feedback is critical because we might be 100% assured that we are competent enough with a job that sometimes we need our people to point out when and where we’re falling short.
When our own people are hesitant to share their honest feedback even when asked, that is a sign of lack of trust and an urgent matter we need to fix.
Read the Show Notes from this Episode
Chuck talks about his greatest influence growing up, his best friend’s father Frank, who is also a father figure to him. [01:44]
Understanding how the size of our organization affects how we communicate and how we care about our people. [04:28]
How does a manager’s time shift as an organization grows? [07:31]
The five drivers of growth: growth, direction, integrity, innovation, engagement, and urgency. [09:33]
Recognizing when we’re not doing our job and when to seek external help. [11:42]
What can you learn from receiving 360 feedback that can make you a better leader?.[14:26]
CASE: Mike and why lack of trust alarm bells sound if our people don’t talk to us even when asked. [18:37]
My Quest for the Best lightning round begins. [26:22]
Expert Bio
Chuck Mollor is the founder, CEO, advisor, and executive coach at MCG Partners, an organization that helps develop leaders and teams, optimizing both businesses and individual talent. His new book and best-selling book, The Rise of the Agile Leader: Can You Make the Shift?, is a guide for the aspiring, mid, and seasoned c-leader and executive that introduces a new leadership paradigm, a roadmap of what makes a great leader, and what organizations must do to develop great leaders.
Contact Info and Social Media for Chuck Mollor
Primary website
Travels from: Middleboro, MA
Connect on: Twitter | LinkedIn

Resources Mentioned During the Interview
Below are key people, places, books, quotes, websites and other resources that we discussed, so you can explore further.
Item
Authored by Chuck Mollor
View on Amazon
31 min
March 10, 2025416: You are stuck without being open to workplace experiments with guest expert Gustavo Razzetti
Gustavo Razzetti, author of Remote Not Distant: Design a Company Culture That Will Help You Thrive in a Hybrid Workplace
Bill Ringle and Gustavo Razzetti discuss how leaders and those who say nothing to hurtful behavior are jointly responsible for toxic work cultures and what to do instead to be effective leading from anywhere for small business leaders.
>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.
Interview Insights
Top 3 Takeaways
Productivity theater is when employees are very active, doing ‘busy work,’ like escalating zoom calls or posting questions to show they are making an effort even if they are not working. Managers should focus more on the output or the outcome rather than the effort on hand.
If a culture becomes toxic, there are two parties to blame: The leader who is behaving badly and the subordinates who enables the bad behaviour.
Identify the values that strengthen your tribe and the behaviours that make them weak should be eliminated during the reset process.
Read the Show Notes from this Episode
His grandfather from his mother’s side who was a doctor was his inspiration growing up. Through him, Gustavo learned the power of observation. [01:41]
Gustavo discusses the two things that make up a toxic culture: One is the leader, and the other is the people who do nothing. [03:30]
The definition of resetting your business culture and when and why you should do it. [07:07]
Gustavo discusses how what gets attention gets rewarded and the two things that get us rewarded at work. [10:23]
No matter the size of the business, we should come up with a purpose and an answer to who they serve.[13:28]
Gustavo highlights the importance of being a part of a tribe. [17:42]
The Netflix culture memo; how the streaming giant gave their employees the sense of being respected and valued. [19:48]
My Quest for the Best lightning round begins. [25:47]
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Expert Bio
Gustavo Razzetti is the CEO & Founder of Fearless Culture.
Gustavo is passionate about helping teams do the best work of their lives. He is a sought-after speaker, culture consultant, and author of three books.
After 25 years of helping organizations build purpose-driven brands and teams, Gustavo realized that most companies don’t lack ideas, resources, or talent but a conducive culture.
He created Fearless Culture to help organizations become purpose-driven, agile, and innovative. Razzetti is also the creator of the Culture Design Canvas, a culture mapping tool used by consultants, coaches, and organizations worldwide.
Gustavo’s work has been featured in Psychology Today, The New York Times, Forbes, BBC, and many other publications. Throughout his career, he has advised companies in multiple business sectors, including GM, Continental, Coca-Cola, Mars, and Comcast.
He is the author of four books, including the recent Remote, Not Distant – a roadmap to build a strong culture for remote and hybrid teams.
Razzetti has built a career at the intersection of marketing, innovation, and leadership. He participated in the by-invitation-only Change Leadership Program at Stanford University.
An avid road cyclist and cook, Gustavo lives in Chicago with his wife Moira and sons Tristan and Fausto.
Contact Info and Social Media for Gustavo Razzetti
Primary website
Travels from: Highland Park, IL
Connect on: Twitter | LinkedIn | Instagram | YouTube |
Resources Mentioned During the Interview
Below are key people, places, books, quotes, websites and other resources that we discussed, so you can explore further.
Netflix
Published by Gustavo Razzetti
[amazon_link asin=”0999097385″]
31 min
March 03, 2025A published book changes lives for the author and their readers with guest expert Chandler Bolt
Chandler Bolt, author of Published: The Proven Path From Blank Page To 10,000 Copies Sold
Bill Ringle and Chandler Bolt discuss the top obstacles and paths to becoming a published author based on 6,000 success stories at Self Publishing School for ambitious SMB leaders.
>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 400 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.
Interview Insights
Top 3 Takeaways
Push hard for your dreams, and even harder when people tell you that you can’t make it.
Do not wait for the perfect time to write a book. Write now or you might write never.
Push yourself and test whether something is possible or not.
Read the Show Notes from this Episode
His brother Seth, who plays bass in Grammy-nominated rock band NEEDTOBREATHE, inspired Chandler to reach hard for his dreams even when people tell him it’s impossible. [01:13]
A New York Times article quoted a survey that found that 81% of people want to write a book, but only 1% actually do. Chandler details why for some people, someday becomes never. [03:07]
How can you help aspiring authors overcome internal conflicts that prevent them from getting through their first drafts? [04:42]
What are the four most common reasons why people write books? Passion, shared experience, becoming a full-time author, and growing your business. [06:38]
What would you say to debunk the myth that if we share our experience and knowledge in writing, people won’t need us anymore and why generosity is the key to business growth and longevity? [07:59]
When your first self-published book didn’t exactly rake in the success and the money you expected, how did meeting SAM through your book manager help? Every self-published author needs to know what SAM represents.[10:38]
Why was copy writing pivotal for you when you released your first book and had $15,000 in credit card debt? [12:43]
Why do expert authors need to approach marketing like a Toyota Camry, not like a Lamborghini? [14:51]
How does the Amazon algorithm and a series of steps to use “Amazon juice” to get your book more readers and recommendations? [21:06]
My Quest for the Best lightning round begins. [24:44]
Expert Bio
Chandler Bolt is the author of Published, The Proven Path From Blank Page To 10,000 Copies Sold.
As a seven-time bestselling author and CEO of Self-Publishing School and selfpublishing.com, Chandler knows exactly how instrumental writing books can be in sharing your message and even growing and scaling your business. His message is that you can’t wait for the “perfect time” in life to get writing, the perfect time to get writing is now.
Contact Info and Social Media for Chandler Bolt
Primary website
Travels from: Fort Myers, FL
Connect on: Twitter | LinkedIn | Facebook | Instagram
Resources Mentioned During the Interview
Below are key people, places, books, quotes, websites, and other resources that we discussed, so you can explore further.
Tony Robbins
Oprah
Grammys
Think You Have a Book in You? Think Again by Joseph Epstein in the New York Times
NEEDTOBREATHE
Michael Hyatt
80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall
Authored by Chandler Bolt
View on Amazon
32 min
February 13, 2025Bring out the gold nuggets to share with media to get the most exposure with guest expert Liz Kelly
Liz Kelly, author of 8-Second PR – New Public Relations Crash Course (2nd Edition, 2022)
Bill Ringle and Liz Kelly discuss how to refine your story and your message to the elements that will get the greatest response from the media to promote your book, product, or cause for small business leaders.
>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.
Interview Insights
Top 3 Takeaways
To be successful in your message, remember to not make it all about you.
For anyone who wants to be a guest on TV shows and podcasts, start with smaller shows first to gain more experience, growing your qualification and reputation as a guest people want to have in their shows.
Impart to your audience the richness you have inside and allow them to relate to you.
Read the Show Notes from this Episode
Liz talks about what it’s like growing up with a really great mother, who happens to be her biggest influence. [01:38]
From writing her dating book to being the go-to person for PR, Liz talks about why she decided to serve others. [03:48]
A great tip to people who want to write a book or start a business: It’s not all about you. [06:04]
To find your media gold, Liz gives strong emphasis on not holding back when working with a publicist. [10:00]
Josh is a CEO who runs an addiction center for veterans. Josh’s media gold is his own humbling experience his clients and a lot of people who are struggling with addiction can relate to and he shares it in a funny, humbling, and very inspiring way. [11:13]
Bing on a big TV show like Oprah or a podcast like Tim Ferris is not the first step. [14:33]
Michelle is a client of Liz’s who is a natural spokesperson. Liz talks about what makes someone an ideal guest. [16:35]
Rick is another great client of Liz who knows how to draw people in. Because of this, he is always invited back to be a guest. [21:33]
My Quest for the Best lightning round begins. [24:45]
Expert Bio
Liz H. Kelly (Santa Monica, CA) is Goody PR Founder, Award-Winning Author of “8-Second PR”, Podcast Host (8-Second Branding) and Goody Business Book Awards Founder. Based on 15+ years of public relations and marketing experience, Kelly is passionate about magnifying brands and experts through timely marketing and public relations campaigns. After working as an executive at Paramount Pictures, MySpace, Sprint PCS, and LA startups, Kelly decided to start Goody PR. While booking 500+ TV, print, radio and podcast media interviews for her first book (“Smart Man Hunting”) over 5 years, Kelly fell in love with the art of brand storytelling and creating timely media hooks. Her work has been featured on CNN, ABC News, FOX News, USA TODAY, The Chicago Tribune, Thrive Global, Buzzfeed, KTLA, KCBS, BBC Radio, NPR and many more. She has booked clients on the TODAY Show, PBS, CNN, FOX Business, BBC World News, NPR, and in TIME, The Washington Post, The Wall Street Journal and thousands of media outlets. As fun facts, Kelly is a Johns Hopkins University Carey School of Business alumni from Baltimore, Maryland, loves photography, has been a red carpet reporter at Oscar events, Sundance, Comic-Con, and more with several videos with 1+ million views, and is an autism advocate.
Contact Info and Social Media for Liz Kelly
Primary website
Travels from: Santa Monica, California
Connect on: Twitter | LinkedIn | Instagram | YouTube | Facebook
Resources Mentioned During the Interview
Below are key people, places, books, quotes, websites and other resources that we discussed, so you can explore further.
Jennifer Lawrence Kisses at Comic-Con Hunger Games – Goody Awards
Ian Somerhalder and Nina Dobrev (Vampire Diaries) answer Delana Rain Kiss Question at 2014 Paley Fest – Goody Awards
Rich Dad, Poor Dad by Robert Kiyosaki
Tim Ferris
Rihanna
Pink
Backstreet Boys
Gene Simmons
Authored by Liz Kelly
View on Amazon
31 min
February 10, 2025Find your greater potential with guest expert Jim Wetrich
Jim Wetrich, author of Stifled: Where Good Leaders Go Wrong
Bill Ringle and Jim Wetrich discuss the traps and solutions to the causes of working in isolation, ignorance, and unawareness to gain greater clarity and effectiveness for small business leaders.
>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 400 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.
Interview Insights
Top 3 Takeaways
Managers should have a classification system for who should be back at the office, continue working remotely, or work hybrid, and must be very clear-cut as to why because of the nature of these employees’ or this department’s job, they can be more efficient in this kind of work environment.
Always be explicit about what you say. Any misinformation or misrepresentation of a process or path can capsize our credibility and demotivate our people.
Fairness is not treating your people the same but based on their needs because some people need more assistance than others, while some need to be held more accountable. Remember that your employees are at different levels of the growth curve.
Read the Show Notes from this Episode
Jim got his first job as a grocery bagger for State Brothers and his first boss, David Gamon, made him realize that with the right leadership, work can be fun no matter what position you hold. [01:03]
His former manager’s influence seeped through his next, proving that in some cases, it is not enough to explain; it would be more efficient to demonstrate. [04:08]
A big problem in today’s work is that some people want things to go back to how they were before the pandemic lockdown while others fully embrace remote work. Each have their reasons. How can leaders handle this issue to benefit both the company and the employees? [07:15]
A big problem for most remote managers is trusting that their employees are working. What are some of the best tips on how managers can better work with employees despite the physical distance. [11:25]
CASE: Mike is a manager who failed to be explicit when discussing his promotion paths to his employees. As a result, expectations were crushed, and his credibility tanked. [16:10]
The dangers of being a ‘know-it-all’ manager. Jim gives excellent points on why leaders should say, ‘I don’t know’ more often. [18:51]
My Quest for the Best lightning round begins. [25:50]
Expert Bio
James G. Wetrich, LFACHE is the CEO of The Wetrich Group of Companies and the author of Stifled: Where Good Leaders Go Wrong. His writing has also appeared in the 2021 anthology series Quitless: The Power of Persistence in Business and Life, a USA Today and WSJ best seller. Having led teams on three continents for more than 40 years and consulted with over 100 companies, Jim has seen great leaders who have thrived and ones that have failed. A noted expert in leadership, Jim’s leadership lessons are as highly sought after by today’s business students as they are among Baby Boomers. From 2006 to 2014, Jim built a team at Molnlycke Health Care that grew the revenue over 7 times and the EBITDA over 20 times creating over $1BN growth in enterprise value and taking the US business from number 5 to number 1 in the served market with an employee satisfaction index of over 95%. Jim is passionate about diversity and inclusion and hosted a two-day meeting for all women in the organization (not just high potentials) to discuss their unique challenges.
As the founder and CEO of The Wetrich Group of Companies, Jim focuses now on coaching and mentorship and spreading his leadership lessons to help individuals become better leaders and organizations create great leaders and managers.
Contact Info and Social Media for Jim Wetrich
Primary website
Travels from: South Lake, TX
Connect on: Twitter | LinkedIn
Resources Mentioned During the Interview
Below are key people, places, books, quotes, websites and other resources that we discussed, so you can explore further.
Mölnlycke
Stater Brothers
University of Texas
Jeff Immelt– Author of Hot Seat and former CEO of General Electric
Quitless: Power of Persistence in Business and in Life
Carol Dweck
Authored by Jim Wetrich
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33 min

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