Ask any woman on the planet about the biggest frustration of buying clothing and they'll tell you it's the difference in size and fit from brand to brand. It makes shopping in-store cumbersome and shopping online a total shot in the dark. 

Until now. 

My Size ID is a smartphone app that not only takes accurate body measurements; it lets you know which brands will fit you and in which size! 

Listen to this episode to learn how brick and mortar and online retailers are using the platform to improve the customer experience, while increasing sales and decreasing returns.