Welcome back to another episode of The Influencer Podcast. Today, 
I’m going to introduce the concept of the 3 stages of business growth: undifferentiated, accelerator, and mastery, how to identify which stage you’re in, how to master each stage, and finally, how to advance the next. I also share how I advanced to the next stages in my own business and my recommended tools for each transition.

2024 can be your year of success if you align your goals and resources with your current stage of business growth, so whether you're just starting out, aiming for that next level, or looking to be a go-to authority in your industry, there's always a strategy out there that is tailored for you. Be sure to check out our recommended resources to support your journey, like "Pitch Perfect" for stage 1, "Brand Accelerator" for stage 2, and our mastermind for those in the mastery stage. 

Tune in with me and let’s reflect on where you are and what you need, and 2024 could be the year where your goals turn into reality! 


KEY POINTS:
- How to effectively identify & reflect on what worked and what didn't in 2023
- The 3 stages of business growth: undifferentiated, accelerator, and mastery
- Ways to master each stage of your business growth (and advance to the next!)
- Aligning your 2024 goals to the business growth stage you’re in 

QUOTABLES:
“If what you've been doing isn't getting you to where you want to go, then that's your sign that you need to make a move." - Julie Solomon

"Am I the right fit for certain things based on the stage that I'm in? Am I the right fit for a $500 program versus a $25,000 mastermind?" - Julie Solomon 

RESOURCES: 

[WAITLIST] 

My Strategic Growth Plan for 2024: The 3 Stages of Business Growth

Hi, I’m Julie Solomon, best-selling author of Get What You Want: How to Go From Unseen to Unstoppable, brand and business coach, and host of The Influencer Podcast! I help you take your inner star quality and crack it open to help you spread and share your message with the world. And this is what I have dedicated my entire career to helping leaders and creators like you tap into their next levels of visibility and impact, so you can be the leader you were born to be. If you're looking for inspiration and actionable advice delivered directly to your earbuds, then get ready for coaching, insights, and transformations to enrich your personal brand and grow your business. Discover why people all over the world have called this podcast their go-to for all things influence, impact, and next level visibility for more than 6 years!

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Hi friends! If you've ever felt daunted by the process of selling, wondered how to align your actions with your beliefs, or struggled with the resistance that comes with stepping into new territories, this episode is for you. 

Today, I’m sharing how to embrace the continuous evolution of your personal and professional growth and how to navigate sales in a way that feels authentic and generous. Whether you're a seasoned entrepreneur or just starting out, join me as we unpack the crucial elements of successful selling—it’s simpler and more accessible than you think.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS:
03:33 Elevate your brand, boost sales, cultivate visibility.
08:26 Sales shouldn't be about pressuring someone.
10:30 Embracing logic while navigating sales and discomfort.
15:38 Create magic by adding the right ingredients.
16:27 Success is a journey, celebrate your wins.

QUOTABLES:
"If you have something valuable to offer that can genuinely improve someone's life, it's not only okay, but I think that it is part of our jobs as caring, loving people to share it with them."
— Julie
"We love our logic. It keeps us safe. But what about that expansiveness? What about that thing that goes deeper than logic? What about those passions that move us to create impact like we've never had before?"
— Julie 
"Personal growth is not just a problem or checking something off a box. It's really about sustainability and empowering yourself to thrive."
— Julie 

RESOURCES:
[WORK WITH ME?] If you’ve been in business for a bit and you’re ready to grow your revenue and brand authority, I’d love for you to take 5 minutes to fill out this form. If it looks like our Revenue Growth Lab would be a fit, I’ll have my team reach out to you! 

[FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access!

[FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch!

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

Must Haves This Month! 
KAJABI: Are you ready to turn your skills into predictable revenue? Kajabi is an all-in-one platform for creators and entrepreneurs to create, market and sell digital content. Key features include marketing emails, ready-to-use templates, advanced automation, chat support, code editor, and webinars and events. Get a free 30-day trial here.

THIS IS SMALL BUSINESS: Whether you’re dreaming of starting your business, looking to take a part-time side hustle full-time, or you’re a few years in and ready to grow - This Is Small Business has practical tips you can use TODAY. Thank you to This Is Small Business for sponsoring the show! For practical tips on marketing strategies and business growth, follow This Is Small Business on Apple Podcasts, Spotify or wherever you listen here.

From Resistance to Revenue: Mastering the Mindset of Effective Selling

In today’s episode, we’re redefining our relationship with money and how our subconscious beliefs often hold us back in business and in life. While exploring the impact of money mindset, I'll share personal insights into how past experiences and instilled beliefs can create a cycle of fear, overthinking, and stagnation. 

There are strategic methods to break free from these destructive patterns. If you're ready to transform how you perceive and interact with money, this is the episode for you.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS:
00:00 New support container for personalized business growth.
06:07 Struggling to overcome financial fears and self-sabotage.
09:54 Embrace failure, cultivate self-compassion, overcome obstacles.
13:10 Breaking the cycle to create new beliefs.
16:19 Upcoming series on elevating your business growth.

QUOTABLES:
"It was really hard to make money. It goes away faster than you can make it. These beliefs really led to a cycle of me avoiding money, me being really scared of money, and me really self sabotaging a lot in my business early on."
— Julie
"I know so many of you battle with this, and I really believe that overthinking just stems from fear, fear of making the wrong decision, fear of failure, fear of being judged, fear of putting myself out there. But that is part of the journey, my friends. And the key is just to embrace the failure as a learning opportunity, to be able to cultivate self compassion along with that journey."
— Julie
"We start trusting that inner voice inside us and that inner narrative and that inner belief system because we've created a new one. We start to believe in ourselves and in our ability in a whole new way."
— Julie

RESOURCES:
[WORK WITH ME?] If you’ve been in business for a bit and you’re ready to grow your revenue and brand authority, I’d love for you to take 5 minutes to fill out this form so I can tweak my new experience to meet your needs. And, if it looks like our Revenue Growth Lab would be a fit, I’ll have my team reach out to you! 

[FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access!

[FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch!

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

Must Haves This Month! 
KAJABI: Are you ready to turn your skills into predictable revenue? Kajabi is an all-in-one platform for creators and entrepreneurs to create, market and sell digital content. Key features include marketing emails, ready-to-use templates, advanced automation, chat support, code editor, and webinars and events. Get a free 30-day trial here.

THIS IS SMALL BUSINESS: Whether you’re dreaming of starting your business, looking to take a part-time side hustle full-time, or you’re a few years in and ready to grow - This Is Small Business has practical tips you can use TODAY. Thank you to This Is Small Business for sponsoring the show! For practical tips on marketing strategies and business growth, follow This Is Small Business on Apple Podcasts, Spotify or wherever you listen here.

How to Overcome Fear and Embrace a New Perspective on Money

Hello friends! Today I have the privilege of sitting down with the incredible Julia Broome—a trailblazer who transitioned from social media manager to a much-sought-after educator and coach in the digital content realm. In this episode, Julia shares her journey from interning at Soho House to creating her own innovative brand "SOSH." 

She highlights the crucial role of engagement, maximizing the strategic use of Instagram stories, and delivering content that not only resonates but also builds lasting trust with audiences. She challenges the restrictive idea of focusing too narrowly on a niche, advocating instead for a diverse content strategy that embraces the multifaceted interests of creators today. 

Join us for a deep dive into creating meaningful impact and expanding your reach in the ever-changing world of social media!

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS:
00:00 Embracing multiple passions and the power of influence
16:28 Choosing clients and setting boundaries
29:56 Strategies for engagement and growth
35:24 The art of niching down without limiting yourself
38:35 Monetization strategies in a multi-passionate world
43:05 The power of community and authentic engagement
54:10 Unlocking growth on instagram with shareable content

QUOTABLES:
"Everybody's doing trends. What are you doing to stand out?"
— Julia Broome
"When someone else shares your piece of content, that is opening the door to a whole new demographic, a whole new audience, and their eyes are on your piece of content. If you have good content, they're likely going to follow you."
— Julia Broome
"Get your audience involved and invested in your content. Make them feel like they're at the table with you."
— Julia Broome

GUEST RESOURCES:
Julia Broome
IG | @JuliaBroome

RESOURCES:
[WORK WITH ME?] I am creating a new done with you / for you offer to help you strategize and build out your offers for revenue growth! If you’ve been in business for a bit and you’re ready to grow your revenue and brand authority, I’d love for you to take 5 minutes to fill out this form so I can tweak my new experience to meet your needs. And, if it looks like our upcoming case study cohort would be a fit, I’ll have my team reach out to you! 

[FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access!

[FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch!

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

Must Haves This Month! 
KAJABI: Are you ready to turn your skills into predictable revenue? Kajabi is an all-in-one platform for creators and entrepreneurs to create, market and sell digital content. Key features include marketing emails, ready-to-use templates, advanced automation, chat support, code editor, and webinars and events. Get a free 30-day trial here.

THIS IS SMALL BUSINESS: Whether you’re dreaming of starting your business, looking to take a part-time side hustle full-time, or you’re a few years in and ready to grow - This Is Small Business has practical tips you can use TODAY. Thank you to This Is Small Business for sponsoring the show! For practical tips on marketing strategies and business growth, follow This Is Small Business on Apple Podcasts, Spotify or wherever you listen here.

Engaging Audiences and Growing on Social with Julia Broome

Today we have the incredible Sean Cannell joining us for a truly RAW conversation about the essence of building your brand through video content. Sean's insights are indispensable for anyone at the beginning of their journey or looking to up their game. We’ll be diving into the world of video podcasting, YouTube strategies, and how to seize the opportunity for multi-platform reach.

Sean, the brains behind the Think Media empire, walks us through his own evolution from church videos to the summit of YouTube content creation. He shares his seven-step framework that propelled the growth of Think Media, making it a powerhouse of an education company. 

We’ll cover everything from the art of crafting attention-grabbing thumbnails and the psychology behind them to researching and targeting your videos for greater discoverability, and he'll even let you in on the gear he uses without breaking the bank.

Sean's emphasis on actionable steps, leveraging evergreen content, and understanding YouTube's intricate world will inspire you to take your content creation to the next level. 

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS:
00:49 Sean Cannell's Journey into YouTube Mastery
03:26 Unlocking the Power of YouTube for Business and Personal Branding
08:32 Strategies for Success on YouTube: From Basics to Advanced Tips
16:16 Overcoming Imposter Syndrome and Embracing Your Unique Voice on YouTube
20:57 The Art of Specificity in YouTube Content Creation
25:23 Unlocking the Power of Pre-Planning Your YouTube Content
26:31 Leveraging Costco's Subculture for Viral Content
27:40 Mastering the Art of YouTube Thumbnails
35:56 Simplifying Tech for YouTube Beginners

QUOTABLES:
"Now, I love all the social platforms, but you just gotta keep posting and nobody goes to your Instagram and looks up stuff from two years ago. Whereas if you've made the right YouTube videos and optimized them the right way, they look up your two year old YouTube videos all the time."
— Sean Cannell 
"Where a lot of people get stuck is it's one thing to think about the production and the title and the thumbnail. What's even more important than that is really the topic itself."
— Sean Cannell
"I don't just want content to consume my entire life. I want to think about what are some intelligent ways I can do content, like starting a signature show like a video podcast and setting up systems and routines around it so that this thing could be sustainable."
— Sean Cannell 

GUEST RESOURCES:
Sean Cannell
YouTube | @seanTHiNKs

RESOURCES:
[WORK WITH ME?] I am creating a new done with you / for you offer to help you strategize and build out your offers for revenue growth! If you’ve been in business for a bit and you’re ready to grow your revenue and brand authority, I’d love for you to take 5 minutes to fill out this form so I can tweak my new experience to meet your needs. And, if it looks like our upcoming case study cohort would be a fit, I’ll have my team reach out to you! 

[FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access!

[FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch!

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

Sean Cannell’s YouTube Success Secrets and Engagement Tactics

In today’s very special episode I’m sharing the power of specialization and finding your niche. As we celebrate our podcast’s seventh anniversary, we're not only reflecting on our journey but also on how you can refine your business's focus to make a meaningful impact and increase revenue along your journey.

I'll share the importance of having a clear, valuable offer and aligning it with your audience's desires. I'll talk about the process of crafting this offer, identifying your ideal buyer, and evaluating your sales strategy. Plus, I'll touch on the common challenges many face when selling—like fear, rejection, and worthiness issues—and I'll offer actionable steps to overcome these barriers.

Whether you're struggling with mindset, feeling unworthy, or simply looking for support and accountability, I’ll provide insights on how a community, coaching, and internal transformation can catalyze your growth.

And since it's our anniversary, we’re running an exclusive giveaway! Learn how you can win lifetime access to my program 'Pitch It Perfect' and other incredible prizes simply by engaging with our podcast community.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS
00:34 Celebrating the Podcast's Anniversary & Special Giveaway
05:23 Diving Deep into Influence, Building Authority and Strategy
07:12 Solving Common Problems, Niching Down and Specialization
08:06 Introducing the Revenue Growth Lab: A New Support Container
10:19 Specialization vs. Niche: Clarifying the Concepts
14:53 Addressing the 'Meh Offer' Dilemma, Crafting Irresistible Offers
21:40 Overcoming Sales Hurdles, Selling with Ease
27:37 Tackling Imposter Syndrome and Self-Doubt

QUOTABLES:
“Specialized businesses or industries or brands focus on a specific expertise or skill set, like, say, a unique product or service that demands a technical know-how, that is what specialization means. However, niche is different. Niche actually targets a subset of a broader market with distinct customer needs."
— Julie
“It's not just about having an amazing offer. It's about having someone in your world who truly wants what it is that you're selling them and they're willing to invest in it."
— Julie
"It's not about forcing someone to buy something that they don't want or need. Because selling at its core is relationship based. And that's why when we're just selling all the time, we don't even realize that we're selling. Because it is service based. It is relationship based. When we come from that lens, it's about genuinely helping people solve a problem or achieve a goal."
— Julie
"Are you reaching your ideal buyers effectively? Do you have the right funnels and automations and processes and systems set up to do this in a way where you can actually access your sales approach to ensure that it's consistently bringing money in for you and that it also aligns with your offer and your target audience, which maximizes the chances of your success."
— Julie 

RESOURCES:
[WORK WITH ME?] I am creating a new done with you / for you offer to help you strategize and build out your offers for revenue growth! If you’ve been in business for a bit and you’re ready to grow your revenue and brand authority, I’d love for you to take 5 minutes to fill out this form so I can tweak my new experience to meet your needs. And, if it looks like our upcoming case study cohort would be a fit, I’ll have my team reach out to you! 

[FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch!

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

My Strategic Growth Plan for 2024: The 3 Stages of Business Growth

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