Get ready for an unconventional take on marketing as we sit down with branding and marketing strategist, Leslie Stevens. Challenging the status quo, Leslie debunks the myth that social media is the be-all-end-all for small business success. 

Her own journey of social media burnout led her to create a unique approach she calls the Client Connection Method, a blend of design and sales psychology that converts strangers into paying clients without the constant need for social media posting. Leslie's fresh perspective will inspire you to rethink how you approach marketing, even if you've felt overwhelmed by social media in the past.

As we take a dive into Leslie's strategy, we discuss the importance of understanding your audience, the power of networking, and the need for a solid foundation before attempting to conquer the social media landscape. Leslie shows how to use social media to foster genuine connections with your customers and glean insights from them. Plus, Leslie shares her tips for creating engaging content and sparking conversations for business growth. 

Give a listen to learn more about Leslie's approach!

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Step into the world of organic marketing and community building with  Amy Hager, a partner in joy at the Joyful Business Revolution. Amy fuses the art of storytelling with community building. Dive into the conversation as she shares how her go-kart racing background shaped her understanding of community building, and how businesses can dramatically transform by telling their stories. Amy's compelling insights will guide you on how to connect emotionally with potential customers and build meaningful relationships that lead to sales.

Amy also reveals the untapped potential of organic marketing in creating conversations and the role of paid advertising in today's marketing landscape. She also shares her approach toward building connections in business experiences and how being relatable can go a long way in forging deeper relationships with your target customers. 

With her unique blend of marketing, storytelling, and a deep understanding of community-building, Amy's strategies offer a fresh perspective on organic marketing. Tune in to learn, get inspired, and implement Amy's strategies to grow your business.

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Let's be real. Getting traction on social media can be a headache for small business owners. With frequent updates, changes in the algorithm, and an endless learning curve, it can be hard to keep up with all of it.

But certain aspect of social media will always be the same. That's what our guest this week, Curtis Howe, is talking about in this episode. Curtis is a social media strategist who has more than 20 years of experience as a serial entrepreneur. He shares his journey from app failure to social media success in the tech and agency spaces. 

He underscores the role of customer service and consistent messaging in the social media sphere. With Curtis' expert insights, we walk through the impact of reviews and the need for businesses to ensure customer satisfaction. He also provides useful advice on how to infuse social media into your everyday life, from captivating your audience to mastering content creation. 

Check out this episode to learn how social media can be harnessed to grow your business!

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Do you love networking events? Or would you rather avoid them? Either way, networking is a valuable marketing tool that can grow your business. 

Imagine walking into a networking event, confident, ready, and excited to engage in genuine conversations. 

In this episode, I had the pleasure of having networking guru, Christine Clifton, join us. Christine brings her insights to navigating and maximizing events so you can use them as an effective marketing tool.

Christine shares valuable tips and tricks that can up your networking game. We talk about how to make networking events comfortable for newcomers and the significance of being relational and authentic.

Towards the end of our conversation, Christine and I explore how a relational approach to networking is the key to amplifying your return on time investment and fostering meaningful connections. 

Tune in to uncover the power of networking and learn what you can do differently at your next networking event to make deeper connections!

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Ever wondered how buyer personality types affect your sales? Get ready for an eye-opening journey as I share powerful insights on the four types of buyers - assertive, amiable, analytical, and expressive - and how you can tailor your marketing and sales strategies to resonate with each unique type. 

Join me as we explore how to sell to each type of buyer, what works and what doesn't, and what crucial elements to include on your sales pages to ensure you're connecting with your target audience. If you're looking to skyrocket your sales and deepen your understanding of your customers, this episode is for you! Don't worry about taking notes - I've got a free download available in the show notes at myweeklymarketing.com/15!

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Ever struggled with design projects but didn't have a professional designer on hand? In this week's podcast, we chat with Lauren Felder, a design educator for non-designers who left a decade-long career in university admissions to pursue her passion for design and teaching. Lauren shares her no-shame, no-shade approach to web design, branding, and design education. This episode is perfect for those who aren't design experts but still need to create a visually appealing and consistent brand presence.

Dive into our conversation with Lauren as we uncover the most common design mistakes that business owners make and learn valuable DIY tips to improve your brand's visual consistency. Don't miss this insightful and engaging episode that will leave you feeling confident and ready to tackle your next design project!

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Download the FREE "What Do You Do?" Formula Guide here.

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Sales pages are pages on your website that sell your products or services. They have one job–to sell the product. These pages are optimized for sales, and everything on the page is there for a specific reason. 

In this episode, I’ll share what I include on my sales pages to make them powerful sales tools. I also include a free template that you can download to use for your own sales pages. Go to MyWeeklyMarketing.com/12 to download the template. 

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When I started my first business, a graphic design business, branding was not something I thought too much about. I was focused on getting business and branding seemed, well, unimportant. 

But then I started hearing the words people used to describe me and my business. 

They were good words, thankfully, but they were terms not found anywhere on my website or in my marketing materials. These were other people’s words. 

This taught me my first and most important lesson about brands: your brand exists, whether you realize it or not. It lives in your customer's expectations, their experiences, and their impressions of your business. That is why you need to intentionally brand your business.

So what are you doing to create that in your customers’ minds? In this episode, I talk about the 4 layers of branding and how to determine whether your brand is powerful or wimpy. 

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Send us Fan Mail

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• Show Notes