In this episode, Toni and I talk about something we’ve been watching closely for years, the moment when YouTube finally started giving small creators a real shot at building a product business. We get into the exact strategies our own clients and friends have used to turn a modest following into serious income, including one...

In this episode, Toni and I are just talking through something we’ve been putting off for a while, which is finally reworking our content course over at profitableaudience.com. We get into why blogging doesn’t really work the way it used to, what’s happening with AI and shopping right now, and this whole process we’ve been...

In this episode, I sit down with Kari Capone, founder of The Spinning Hand, who turned a random conversation with a stranger in her shop into a 10x jump in sales overnight. She walks me through how she built her knitting kit business from nothing, and quitting her day job. We get into her margins,...

In this episode, Toni and I get into why so many people launch an e-commerce product completely backwards, building the whole thing first and then going “okay, now where are the customers?” We talk about how brutal Meta ad costs have gotten and share this inspiring story of someone who did a seven-figure launch without...

In this episode, I sit down with Miroki Tong, co-founder and CEO of StoryEngineDeck.com, where she sells a product most people can’t describe until they hold it in their hands. Miroki walks through how she and her co-founder turned a set of creative writing prompt cards into a million dollar Kickstarter campaign, and how they...

In this episode, Toni and I dig into Claude Code, the tool that’s saving us dozens of hours a week and completely changing how we run our businesses. We share our real practical experiences with the tool, what we’re both using it for and how it can save time with your business and personal life...

In this episode, my buddy Andrew Youderian is back to walk us through his annual survey of 300 7,8 and 9 figure store owners from his community, and honestly, some of what came back caught us both off guard. We get into the stuff every store owner is quietly wondering about, where the smart money’s...

In this episode, I sit down with Sohan Sanka, head of growth marketing at Reacher, who has helped brands drive over half a billion dollars in revenue through TikTok Shop creator communities. We dig into the real math behind making TikTok Shop work, from margins and affiliate commissions to why the top 0.4% of creators...

In this episode, we’re diving into a debate that’s coming up more and more with e-commerce store owners right now, whether to keep blogging on WordPress or move everything over to Shopify. We break down why, after years of recommending WordPress as the gold standard, we’ve changed our minds for most situations. You’ll also hear...

In this episode, Toni and I discuss agentic shopping and how I’m going to through a midlife ecommerce crisis right now. We get into Amazon scraping your website and selling your products without permission, why your Meta and Google ads might not matter much longer, and what you should actually be doing to make sure...