My Wife Quit Her Job

In this episode, Toni and I dig into what happened when I hooked Claude Code up to a YouTube channel that’s been stuck under 10,000 subscribers for almost two years and asked it to tell me the hard truth. Some of what it found was crucial, including a mistake I made myself that was quietly...

In this episode, Toni and I talk about the brand new AI shopping app that has Amazon so rattled it decided to shut the door completely. We get into the real reason we think Amazon made that call and why sellers are going to pay the price. If you sell on Amazon or simply shop...

In this episode, I sit down with Sharona, the founder of Shushi, who turned $5K in bartending tips and a trip to Bali into a 7-figure resort wear brand. She shares how she landed Bloomingdale’s early on, walked away from it all to move to France, and later rebuilt her business on Amazon and Shopify...

In this episode, Toni and I discuss our long-running disagreement about whether ecommerce businesses actually need social media to grow. We break down real examples from wedding putting greens to viral pimple patches, showing exactly how businesses with no big following and no ad budget are still driving serious sales. By the end, you’ll know...

In this episode, Toni and I break down why Reddit’s AI search mentions dropped by 86% almost overnight, right after they joined the S&P 500. We also get into this pattern we keep seeing over and over, where people find a clever way to game a platform and it works great until suddenly it doesn’t,...

In this episode, I sit down with Parag Mamnani, founder of Webgility.com and a former Amazon employee who managed the company’s web store developer program, to talk about what’s really happening inside the finances of thousands of e-commerce sellers. We dig into why so many sellers who look successful on paper are actually making razor...

In this episode, Toni and I get into a deep discussion over much of our businesses we’ve actually handed over to AI. We talk about what’s working, the tasks we’re still not ready to trust it with, and one moment in particular where AI completely missed something a human caught in minutes. You’ll learn exactly...

In this episode, we’re talking about the payment option a huge chunk of your shoppers might be waiting for before they’ll even check out. We get into why it’s not just for budget shoppers, some of the surprising numbers behind it, and whether the upside for sellers is worth the tradeoffs. We also swap a...

In this episode, we break down the wave of frivolous privacy lawsuits hitting Shopify and e-commerce sellers across California, Florida, and Texas, and why even businesses doing everything right are getting hit. I invited trademark and IP attorney Steven Weigler to explain what’s actually driving these claims and the exact best practices to avoid them....

In this episode, Toni and I talk about something we’ve been watching closely for years, the moment when YouTube finally started giving small creators a real shot at building a product business. We get into the exact strategies our own clients and friends have used to turn a modest following into serious income, including one...