Takeaways:

• Over the past 18 months, there has been a significant shift towards online shopping, largely accelerated by the pandemic.
• MyDeal has experienced tremendous growth, with sales increasing nearly 200% during peak lockdown periods as consumers adapted to online purchasing.
• The recently launched 'MyDealIt' campaign aims to enhance brand recognition and consumer trust in a competitive e-commerce landscape.
• Supply chain challenges remain a critical concern for retailers, especially with rising import costs impacting pricing strategies.
• Consumer spending behavior is likely to shift towards lifestyle choices post-pandemic, but essential purchases will continue to play a significant role.
• MyDeal is preparing for major sales events like Black Friday and Christmas, navigating ongoing logistical difficulties to ensure product availability.