For Ep. 15 of W3G, we had the pleasure of conversing with the remarkable team behind Seed Club, a leading accelerator in the web3 space.

During our insightful chat, we explored the journey of Seed Club as it has evolved into a prominent accelerator, nurturing and propelling innovative projects in the web3 ecosystem. We discussed the pivotal role of Seed Club's media organization, expertly built by Steph, Head of Media, over the past two years.

If you're eager to delve into the exciting world of web3 products and platforms, this episode is an absolute must-listen.

Timestamps:

01:34: April 21, came on full-time with Seed Club. There wasn't a media or social strategy at the time. So many stories to be told, and how can we convey those in the best way?

05:30: when she came in as head of media, bull market vibes were just starting to turn around. Hockey stick growth slowing down. Most successful podcast season was Season 3

07:14: Inaugural episode with Marty was a rocket! Proper prep sessions with guests was really helpful.

09:10: Went wild on Notion, created a bespoke CMS there, etc. Always ended up creating her own in Google Docs. Booking as many guests as possible in a block of time

12:32: Was using a monthly listener count as the primary KPI, total downloads, etc. Very clear response in those numbers as they grew the follow on content for each episode....

13:30: CTA was brand awareness and depending on accelerator cycle, optimizing for different elements. Had a successful application period for the 5th Cohort, ran Twitter Spaces and brought on their teammates to raise awareness for the team! Twitter is a diff space from last summer, but lesson is to give people a place to engage with the brand on a regular basis...

15:36: Would run accelerator cohorts like campaigns (applications, selection, accelerator, demo day

20:00: What ISN'T different - getting 1st party data is still really important. In Web 2, you're looking for people to take very simple actions. A bit more passive, pulling people along, A/B testing words and getting people to click.

21:10: In web3, there's a distinction between audience and community. Exploring this with Broadcast right now. What are you trying to design for here? A lot more co:creation and taking on-chain actions.

24:56: In Web 2, we have tooling that aggregates channels like HootSuite, would post natively on the apps themselves. Even more chaotic to build an onchain media strategy, spread across so many touchpoints and have to post natively

26:17: Still no way to go and interact with any brands full on-chain media presence. With Lens & Farcaster, they're all the same, only diff is the content and bios. Want to make people feel like they're truly immersed in the ecosystem

27:07: Vessel will be distribution, allow any brand to build fully branded on chain experience. Social network, can on chain follow everyone there

31:30: Onchain distribution won't outpace Web 2 for a while. We'll still have Twitter for now. Onchain media presence will be to build out the community and true believers. Big difference between audience and community

34:38: Thoughts on on-chain media platforms. Watching different communities coalesce around different social networks.

36:37: Vessel is the place for people to plug in and get build quick

37:12: Onchain video is exciting!

40:05: 2021 was big for NFTs, 2022 was big for DAOs, 2023 was for consumer. What we're moving towards is a move from full unbundle to slow rebundling

46:00: Boys Club

54:05: Leadership is hard and messy

57:52: Buy physical spaces for all the web3 homies: Cabin is building this

58:30: Year of the L2, FWB Fest will be wild. Zora will be great

Welcome to the official recap of “Myosin Gathers #1: The State of Metaverse & Immersive Media." If you missed out on this groundbreaking webinar, don’t worry. We’ve got you covered with all the highlights and key takeaways.

In 2023, the metaverse has become more than just a buzzword – it’s a rapidly evolving reality. This webinar delved into the current state of the metaverse and explored how brands should approach it as a vital component of their digital and marketing strategies. But what exactly is the metaverse and how does immersive media fit into the picture?

Our esteemed panel of experts from Mona, EveryRealm, and Decentraland gathered in the Mona Space, a metaverse of its own, to provide deep insights and thought-provoking discussions. Together, they explored the potential of the metaverse, its impact on mainstream users, and its significance in the realm of web3.

This webinar was a valuable opportunity for brands, mainstream users, and web3 enthusiasts to gain valuable insights from industry leaders and shape their understanding of the metaverse. The discussions were both thought-provoking and inspiring, opening up new possibilities for future collaborations and ventures.

Time stamps:

00:02:27 The metaverse is immersive media.

00:06:40 Metaverse adoption faces behavior hurdles.

00:10:44 The future of brands in metaverse.

00:16:18 Brands should enhance mixed-reality experiences.

00:21:45 Web3 and decentralization are future.

00:27:12 Community building is essential.

00:31:21 Metaverse community and hardware evolution.

00:36:21 Using computer's GPU for WebGL experiences.

00:41:28 Interoperability key to metaverse.

00:46:30 Metaverse is better with friends.

For Ep 14 of W3G, we chatted with Blake Menezes, VP of Marketing at Bitski a leading wallet provider simplifying web3 for the masses.

We had an awesome chat talking to Blake, talking about how Bitski has approached marketing its wallet to consumers & brands, why the "wallet wars" are a misnomer, and where wallets are all headed in the years to come.

If you're interested in how leading wallets like Bitski are thinking about growth and the future of our industry, take a listen because we got you covered!

Show Notes

Interesting links and call outs relevant to the episode.

Episode Timestamps:

27:00 - wallet as a service is a major moment, similar to Salesforce SaaS

28:45 - wallets will be like credit cards

Rapid Fire Qs:

For Ep 13 of W3G, we chatted with Tara Fung, Co-Founder & CEO at Co:Create, a tokenized community activation platform for top brands.

We had an awesome chat talking to Tara, from the need for more user-friendly web3 onboarding, to why traditional loyalty programs are captivity programs, and how brands are evolving their approach to web3.

If you're interested in the future of how brands will leverage web3 to onboard the masses, this is the episode for you.

For Ep. 12 of W3G, we chatted with Matt Kim, Co-Founder of Smoothie, the leading web3 review protocol for top products. We had a delightful chat with Matt, talking about Smoothie's evolution as a company from a newsletter to a protocol, the importance of on-chain data for enabling greater trust, key growth hacks, and product trends he's seeing in web3. If you're interested in the future of web3 products and platforms, this is definitely one you want to tune into!

For Ep. 11 of W3G, we chatted with Ludovic Simon, Head of Growth at Ledger, the leading hardware wallet and ecosystem to secure your crypto and digital assets.

We talked to Ludovic about the evolution of Ledger as a company, the highest ROI growth channels, how they go to market with crypto natives vs the mainstream, and a discussion of where Ledger is headed in the years to come.

#web3 #marketing #gaming

We hope you learned something from watching this episode! If you enjoyed this video, please be sure to tap/click that follow button, and don’t forget to share with your friends and fam!

Hello world - we're back with Season 2! For Ep 10 of W3G, we chatted with Quinn Campbell, VP of Growth at Sky Mavis, the studio behind Axie Infinity & the Ronin blockchain. Axie Infinity was one of the OG Play To Earn games w/meaningful traction, so if you're passionate about web3 gaming this one's a good listen.

#web3 #marketing #gaming

We hope you learned something from watching this episode! If you enjoyed this video, please be sure to tap/click that follow button, and don’t forget to share with your friends and fam! 

Watch some of our other episodes here:

SHOW NOTES:

We chatted with Derek Davies, President & Co-Founder at Medallion.fm, a leading platform for musicians like Santigold, Greta Van Fleet, Tycho, and many more, to build and own direct relationships with their most passionate fans. This ones for our music lovers out there!

We talked to Derek about the current broken state of the music industry, how we can use web3 to empower musicians their fans to collaborate and co-create, and how aspiring musicians can start to explore and enter the space. 

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WATCH OUR PODCAST ON YOUTUBE: http://bit.ly/3PUFHme

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We’re thrilled to share Ep. 8, where we chatted with Amanda Tyler, Director of Brand at Polygon, a leading sidechain and L2 in the Ethereum ecosystem. This one is for all our brand marketing lovers!  

We talked to Amanda about some of the winningest brands in web3, what builders and marketers can do to enter and succeed in the space, and some immediate use cases for traditional brands to adopt web3 tech.   

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WATCH OUR PODCAST ON YOUTUBE: http://bit.ly/3PUFHme 

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SHOW NOTES:

For Ep.7, we chatted with Evin McMullen, CEO & Co-Founder, of Disco, a leading player in the world of Decentralized Identity & Verifiable Credentials. This conversation was an awesome big brain conversation around the nature of identity, and how web3 can enable a better future.   

We discussed everything from the nature of private vs public data, why it’s important to be chain-agnostic, and how to enable data sovereignty and consent without sacrificing ultimate utility and portability. Buckle in!

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WATCH OUR PODCAST ON YOUTUBE: http://bit.ly/3PUFHme

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