Cheat!

Mystery Meat

10.18.2022 - By Sony Music EntertainmentPlay

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In 2013, beef burgers—and other products advertised as beef—that were sold across Europe were found to contain traces, and in some cases, substantial portions of horse and pig DNA. Turns out, this wasn't a labeling mistake.

It was a perfect storm: a largely self-regulated industry combined with precarious economic conditions, which led to a food safety scandal that rocked the world. This incident would raise pressing questions about transparency in food labeling, and how to prevent food fraud on this scale going forward.

A Somethin’ Else & Sony Music Entertainment production.

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