If you have been around since the beginning of Facebook, you have probably noticed differences in how you see and share your content. The same goes for Facebook Ads. The Facebook algorithm is creating better results for organic content and stories rather than ads.

In this episode of The Broker Link, Bob Whitis with BrightFire busts a few myths about using Facebook Ads for Independent Insurance Agents.

Here are some suggestions for getting better traction on Facebook:

• Post consistently
• Invite policyholders to follow your page
• Create content showing the personal side of your business, rather than just text
• Engage with followers especially when they engage with you

BrightFire partners with The Brokerage Inc. to help agents with their website, SEO, social media, and a lot more. Visit www.brightfire.com/thebrokerageinc to learn more about how to use BrightFire for your business.