The Modern SaaS Podcast

Myths about Product-led Growth


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In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss the myths around product-led growth in the SaaS world. The myths discussed include:
1. PLG is the most popular go-to-market motion
2. PLG products grow on their own without Marketing
3. PLG doesn't need a sales team
4. Buyers are entirely self-sufficient and want self-serve product experiences
5. The product team alone is responsible for the execution of the PLG strategy
6. PLG isn't for enterprise companies
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The Modern SaaS PodcastBy Aditya Kothadiya