N My Business

Episode Title: Using AI to Transform Your Marketing Strategy

Host: Dr. Tiffany Allen Smith

Episode Summary: In this episode of "In My Business," Dr. Tiffany Allen Smith shares how entrepreneurs can leverage AI tools to deepen customer insights and expand their marketing reach—without becoming full-time content creators. She breaks down the new realities of the customer journey, the importance of touchpoints, and how to use AI prompts to craft a compelling business narrative and content strategy.

Key Topics Covered:

The shift from 7 to 28+ customer touchpoints in modern marketing

Why social media is a major part of your marketing mix (even if you don’t love it)

Insights from LinkedIn’s B2B marketing research: what content performs best

The difference between engaging new vs. existing customers

Overcoming the overwhelm of content creation as a busy entrepreneur

Action Steps & AI Prompts:

Listen to Episodes 1 & 2: Understand your "why" and your customer personas.

Use These AI Prompts:

“I want my business to be and . I want customers to be undeniably clear about . I want to attract my target customer who . I also want to attract _. Ask me 10 questions to clarify my business’s unique story and how it can help me grow.”

After answering, prompt: “Based on what you now know about me and my business, help me shape these responses into a narrative that powers my marketing and how I present my business to my target customers.”

For content: “Create a content series that shares my story in bite-size, high-impact posts for my business social media accounts. Ensure the posts are refreshing, have strong storytelling components, and some have a slightly humorous tone.”

For existing audiences: “Create a content series that is memorable, relatable, and has crystal clear messages.”

Challenge: Block off a full day (or two half-days) to create and schedule content based on the AI-generated ideas.

Resources & Links:

Connect with Dr. Tiffany Allen Smith on Meta and Instagram: @DrTiffsCommunity

Subscribe to the Substack for articles and written prompts: drtiffscommunity.com

LinkedIn B2B Marketing Research (referenced in episode)

Calls to Action:

Become a show sponsor: Visit drtiffscommunity.com and click the sponsor button.

Share the episode, leave a review, and send in your questions.

Stay tuned for more actionable business insights in upcoming episodes.

Quote of the Episode: “We’ve only just scratched the surface of marketing your business on social media and managing those touchpoints. But this is the foundation and this is where we start.”

Next Steps:

Try the AI prompts and reflect on your answers.

Create your content series and share your progress with Dr. Tiffany.

Subscribe and follow for more tips on thinking differently in business.

Thank you for listening!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit drtiffscommunity.substack.com

In this episode, Dr. Tiffany Allen Smith explores the concept of coopetition, where competing businesses collaborate for mutual benefit. Contrary to the traditional view of competition as a battle, she highlights how strategic partnerships can fill gaps, reduce stress, and improve quality of life for business owners. Dr. Smith shares personal stories, practical steps for initiating collaborations, and insights into when coopetition works and when it doesn't. She also dispels common fears about client poaching and process copying, emphasizing the importance of trust, communication, and quality. The episode serves as a guide for entrepreneurs looking to grow their business through collaboration rather than competition.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit drtiffscommunity.substack.com

In this clip learn the different ways you can provide support that does not include a financial contribution. Tune into the podcast Dr. Tiff's Community ‘N My Business’ to hear more.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit drtiffscommunity.substack.com

New business owners, this one's for you. If your inbox is suddenly flooded with sponsorship requests, and donation asks, you're not imagining it, you're just visible. But how do you support your community without draining your startup budget or losing focus on your business goals?

In this episode, Dr. Tiffany Allen Smith shares her hard-learned lesson from blowing through her entire sponsorship budget in year one and getting zero new customers in return. She'll walk you through a practical 5-step framework for turning overwhelming requests into strategic opportunities that serve both your community AND your business.

You'll Learn:

* Why saying "no" strategically allows you to say "yes" more meaningfully

* How to create your own sponsorship tiers that work for YOUR budget

* The 4-question filter that helps you identify aligned opportunities instantly

* Ready-to-use response templates for every type of request

* How to turn one-time donations into long-term community partnerships

Perfect for: New business owners, entrepreneurs feeling overwhelmed by community requests, and anyone who wants to give back sustainably while building their brand.

Key Takeaway: Strategic giving isn't selfish, it's what allows you to support your community more generously over the long term.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit drtiffscommunity.substack.com

Who is Your Customer? Understanding Customer Personas

In this episode of 'N My Business,' Dr. Tiffany Allen Smith discusses the importance of understanding who your customers are to strengthen your business. Dr. Tiff introduces the concept of customer personas and shares step-by-step guidance on how to craft and utilize them. Through practical questions, she helps businesses create detailed profiles of their primary customer types, emphasizing the need for a deep understanding of customers' journeys. Dr. Tiff also shares real-life examples and insights on how businesses can enhance their services and relationships with customers by using personas strategically. Additional advice includes auditing current business processes and mapping customer experiences to optimize engagement and retention.

00:00 Introduction: Who is Your Customer?

00:32 Welcome to 'In My Business'

01:31 Understanding Customer Personas

02:05 The Importance of Customer Personas

04:28 Creating Customer Personas: A Step-by-Step Guide

06:02 Questions to Define Your Customer Personas

12:15 Building a Customer Narrative: Ashley the Admin

15:01 Sponsorship Message

15:58 Understanding the Customer Journey

18:18 Making Personas Work for Your Business

24:03 Final Thoughts and Takeaways

25:11 Conclusion and Call to Action

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit drtiffscommunity.substack.com

Before diving into business plans or funding strategies, there's one critical question every entrepreneur must answer: Why do you want to start a business?

In this episode, I share my personal journey from military logistics leader to corporate executive to franchise owner, revealing how my "why" evolved through distinct versions from seeking independence, to building community, to creating a lasting legacy.

We'll explore the sobering reality that 32% of businesses fail within two years, but also the encouraging truth that 68% survive when they have a clear foundation. I'll walk you through the strategic planning questions most entrepreneurs skip, the unexpected roles you'll play (spoiler: you'll be everything from janitor to therapist), and the mindset shifts that separate those who make it from those who don't.

This isn't about discouraging your entrepreneurial dreams, it's about preparing you to be part of the 49% who make it past year five. Your why is your anchor when storms hit, and in this episode, we're building that foundation together.

Ready to find your why and build something that lasts? Let's dive in.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit drtiffscommunity.substack.com