In a constantly changing world of work, what do companies demand from creatives and designers of the future? Is it more important to have projects or to show oneself as interpreters of new, perhaps still unexpressed, needs? And how important is the word "happiness" in professional life? With Alessandro Rimassa, one of the most innovative thinkers of contemporary work, Massimo Pettiti, and Giacomo Zito, explore how companies engaged in business innovation are gearing up to create work environments where productivity and happiness go hand in hand. We will discover the importance of attitude, collaboration skills, and a cross-disciplinary preparation, more than vertical skills tied to new technologies. Alessandro Rimassa, an Angel Investor and founder of some of the most dynamic startups of our present, will share what he looks for in every young professional approaching his projects. We will learn that becoming an entrepreneur begins with having a self-aware idea and knowing how to position oneself in a constantly changing context. This reflection also involves education and guides towards the choice of universities capable of changing the paradigms of skills creation, where learning is a journey that branches out in multiple directions: from the teacher to the learner, and vice versa, in a fruitful dialogue. Above all, we will understand where the value of creativity arise, today increasingly tied to the ability to interpret the data and information coming from the market.