I was invited by Kira Hug and Rob Marsh on the Copywriter Club podcast.
During the interview, we talked about:
How I got my start in copywriting (it was a Bob Ross "happy accident")
Becoming “Dubai’s Most Expensive Copywriter"
Why I got banned from the Copywriter Club FB group
How copywriters can stop selling themselves short
Niching down in your business —should you do it or not?
The “T.R.O.L.L. Framework™” and how it works (it's one of the chapters in my book)
Why you might consider being more controversial and why you might not
Attraction versus repulsion marketing and which works better (this is one of the core principles I teach in the book)
What you need to do as a newer copywriter (very important for all client businesses. hint: it’s not set up a website)
The three reasons why I'm writing the book (this is a good insight into how I think about business and marketing)
What I'm struggling with most in my business (and why I hired a coach...coachES...let's call them T-Money and C-Nanny...to fix that shit)
The three pillars of selling on the phone (and why more copywriters should do it)
The biggest opportunity for copywriters (or any client business) todayFor a full transcript, plus links to resources mentioned during the interview, visit The Copywriter Club.
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