Matt Lasher is the Director of Marketing at West Herr Automotive Group, the largest automotive group in New York with 39 locations. In his role, he manages and facilitates marketing efforts for the group. With over 14 years of marketing experience, Matt is also the President of Streamline Auto Solutions, an easy-to-use software solution that helps dealers make more deals by optimizing inventory and vehicle selection based on consumer affordability.

In this episode…

First party data is an effective way to collect information about your customers. With the right strategy, you can leverage this data to provide your customers top-notch and prompt services. 

However, it’s critical to safeguard customer data. WIth increased incidences of security breaches, dealerships have to maximize their resources to protect this valuable asset.

In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Matt Lasher, the Director of Marketing at West Herr Automotive Group, to talk about this year's NADA conference. They also discuss the value of data strategy and security and what Matt loved about this year's event.