I am old school, I often say this.

What I actually mean that I prefer to read and I prefer to learn the basics from the source or platform first.

How do you learn new things? From the inventors/makers or from the Gurus?

I went to my daughter's orientation program. The teacher gave us - the parents to draw a scenery. 

Can you guess what would have we drawn?

When people see your ads frequently and with the same or similar creative, they begin not spotting or ignoring your ads for obvious reasons. What I do to cure such campaigns!

Even if you are running ads for your business

You have to ask a lot of questions from yourself-

What is your product?

Who will buy it?

Why will he/she/they buy it?

And the answers are tough but you have to answer them.

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Facebook may have evolved as an Advertising Platform but it is not what it looks like nowadays. Think why did you join Facebook.

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Writing an ad copy is a skill, a valuable skill. But don't be confused when you are just starting up.

There are so many theories and styles but you can start with just the problem and solution you are providing.

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Not every LookAlike works. The base audience/ custom audience should be chosen carefully and thoughtfully. Let's see what we can do, what we should do.

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All advertising platforms are by default going broad beyond your targeting. Yet Small Businesses need to understand this and use it for starting up and building relevant customers.

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Who is Neeraj Kumar?

What he does?

Facebook Blueprint is the first thing you should complete if you want to make a career out of this social media behemoth.