Sign up to save your podcasts
Or
Share Nail the social media channel mix with Cosmopolitan Magazine
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Nail the social media channel mix with Cosmopolitan Magazine
There are so many social media channels out there these day that we’re spoiled for choice. Also, if we’re not careful about where we focus our efforts and diligent enough to use each channel properly, we’re in danger of spreading ourselves and our brands too thinly and undermining our own work.
In short, you’ve got to get the social media channel mix just right. Just like Cosmopolitan Magazine, for example, who have millions of dedicated and loyal fans across their different profiles.
Our guest for this episode is Cosmo’s social media manager Lauren Smith, who joins me to offer her wisdom on nailing that potentially difficult mix. We talk about reaching millions of people on Snapchat Discover, about why Facebook is still a vital channel for Cosmo and why their Instagram feed might just contain more memes and #foodporn that would expect.
For full show notes for this episode visit the http://thenative.com/120
This episode of The Native Podcast is brought to you by ASDIE, the Annual Summit for Digital Innovation in Education, which takes place in London on Thursday 19 July. Book your ticket now, and use the code POD10 to get a 10% discount!
The Native Podcast is the audio baby of The Native - a hub of inspiring resources for education and youth marketers - and is hosted and produced by our editor-in-chief, Dave Musson. Please subscribe to the show wherever you get your podcasts, leave us a rating or review and tell a friend who might be interested in listening too.
If you’d like to be a guest on a future episode of The Native podcast I’d love to hear from you! Use the contact form on our website, email [email protected] or get in touch on Twitter where we’re @thenativetweets. Oh, and don’t forget to sign up for our excellent weekly newsletter too!
Our music is by Broke For Free and is used under Creative Commons and The Native is part of Natives Group - the World’s Student Marketing Group.
View all episodes
There are so many social media channels out there these day that we’re spoiled for choice. Also, if we’re not careful about where we focus our efforts and diligent enough to use each channel properly, we’re in danger of spreading ourselves and our brands too thinly and undermining our own work.
In short, you’ve got to get the social media channel mix just right. Just like Cosmopolitan Magazine, for example, who have millions of dedicated and loyal fans across their different profiles.
Our guest for this episode is Cosmo’s social media manager Lauren Smith, who joins me to offer her wisdom on nailing that potentially difficult mix. We talk about reaching millions of people on Snapchat Discover, about why Facebook is still a vital channel for Cosmo and why their Instagram feed might just contain more memes and #foodporn that would expect.
For full show notes for this episode visit the http://thenative.com/120
This episode of The Native Podcast is brought to you by ASDIE, the Annual Summit for Digital Innovation in Education, which takes place in London on Thursday 19 July. Book your ticket now, and use the code POD10 to get a 10% discount!
The Native Podcast is the audio baby of The Native - a hub of inspiring resources for education and youth marketers - and is hosted and produced by our editor-in-chief, Dave Musson. Please subscribe to the show wherever you get your podcasts, leave us a rating or review and tell a friend who might be interested in listening too.
If you’d like to be a guest on a future episode of The Native podcast I’d love to hear from you! Use the contact form on our website, email [email protected] or get in touch on Twitter where we’re @thenativetweets. Oh, and don’t forget to sign up for our excellent weekly newsletter too!
Our music is by Broke For Free and is used under Creative Commons and The Native is part of Natives Group - the World’s Student Marketing Group.