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What does it mean when your offer stops converting? Most founders go straight to the copy — rewriting, repositioning, polishing. Becca Camp says that's usually the wrong place to look. In this live episode recording, we get into the deeper reason offers don't land, and it has everything to do with what's happening in your body when you're in the room.
Becca is the founder of Fearless Femmes and a former Silicon Valley product leader who now helps women transition from corporate into consulting businesses built around their authentic strengths. Her approach blends practical business strategy with somatic practice and nervous system training — and the conversation we had was one of those that went well beyond marketing advice.
This is a live session, so you'll hear real questions from the room, real moments of recognition, and at least one concept — the glitter — that had me taking notes mid-interview.
In this episode:
Find the complete show notes here →https://studiothree49.com/podcast/ep-48-becca-camp
Sales as Service Challenge — Start Now!
Write your offer in one sentence. Not the polished website version. Not the paragraph. One sentence.
"I help ___ achieve ___ by ___."
Then use it in three real conversations this week — a networking conversation, a DM, a sales call, a coffee chat, wherever you naturally connect with people.
Pay attention to where you hesitate. Where you ramble. Where you soften the value or pull back.
Those moments are data. Not proof you're doing it wrong — just a signal pointing to where your next layer of clarity lives.
Links & Resources:
Have an episode idea? DM me on LinkedIn and let me know!
Tam Smith is the founder of Studio Three 49 and a professional conversation starter. She helps service-based founders stop waiting for referrals and start creating opportunities through genuine conversations.
Your next client - calculate what it takes.
Learn how to consistently book 3–5 sales-qualified meetings each week - book an Alignment Call.
Connect with Tam on LinkedIn.
Produced by KNWN Media. Executive Producer: Jess Milanes.
By Tamara SmithWhat does it mean when your offer stops converting? Most founders go straight to the copy — rewriting, repositioning, polishing. Becca Camp says that's usually the wrong place to look. In this live episode recording, we get into the deeper reason offers don't land, and it has everything to do with what's happening in your body when you're in the room.
Becca is the founder of Fearless Femmes and a former Silicon Valley product leader who now helps women transition from corporate into consulting businesses built around their authentic strengths. Her approach blends practical business strategy with somatic practice and nervous system training — and the conversation we had was one of those that went well beyond marketing advice.
This is a live session, so you'll hear real questions from the room, real moments of recognition, and at least one concept — the glitter — that had me taking notes mid-interview.
In this episode:
Find the complete show notes here →https://studiothree49.com/podcast/ep-48-becca-camp
Sales as Service Challenge — Start Now!
Write your offer in one sentence. Not the polished website version. Not the paragraph. One sentence.
"I help ___ achieve ___ by ___."
Then use it in three real conversations this week — a networking conversation, a DM, a sales call, a coffee chat, wherever you naturally connect with people.
Pay attention to where you hesitate. Where you ramble. Where you soften the value or pull back.
Those moments are data. Not proof you're doing it wrong — just a signal pointing to where your next layer of clarity lives.
Links & Resources:
Have an episode idea? DM me on LinkedIn and let me know!
Tam Smith is the founder of Studio Three 49 and a professional conversation starter. She helps service-based founders stop waiting for referrals and start creating opportunities through genuine conversations.
Your next client - calculate what it takes.
Learn how to consistently book 3–5 sales-qualified meetings each week - book an Alignment Call.
Connect with Tam on LinkedIn.
Produced by KNWN Media. Executive Producer: Jess Milanes.