Key highlights:
0:51 - Harry’s introduction3:00 - How Harry keeps customers clicking 3:48 - Why marketers only focus on events up until conversion07:34 - Seeing fulfillment as an opportunity to promote your brand identity09:08 - Why spend money on packaging that gets thrown away? 10:31 - Catfishing in marketing13:19: - The three tiers of packaging quality14:50 - Matching your packaging to your brand16:02 - Competing on fulfillment experience rather than price 17:09 - Reducing total reliance on couriers by having multiple warehouses22:17 - Selling low-margin items on Amazon to drive volume and brand awareness 24:20 - What to look for in a fulfillment partner 26:50 - How promotions impact fulfillment partners 32:46 - Communication & customer service 36:30 - How to lose customers through poor fulfillment 38:59 - Tips on avoiding mistakes 43:06 - Harry’s ideal lunch guest 44:58 - Harry’s recommended marketing tools 
If you’d like to hear more from Harry you can find him on Linkedin.