As a content writer and strategist who has grown organic traffic 3x in a year, I know how powerful a blog can be in getting noticed on Google. So it frustrates me when I still see young and great businesses leaving money on the table by opting not to start up a blog on their website.
I know their reasoning runs along the same tired lines of, "Blogging died 10 years ago; nobody has time to read a blog these days ; everyone is on IG."
The reality is, blogging NEVER DIED. In fact, publishing content consistently on your blog or podcast shownotes, is the number 1 low-hanging fruit many young companies willfully ignore in their organic growth strategy.
Why? Because it's too much grunt work.
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