Recorded live at the Evening Standard’s SME EXPO at ExCel London, Casyo ‘Krept’ Johnson - one half of the hip-hop duo Krept & Konan - and influencer, Sasha Ellese Gilbert, share the story of how they co-founded the sell-out brand Nala's Baby.

Originally devised in lockdown as a solution to their daughter's eczema, the company is skincare and haircare free from toxins, chemicals and parabens. It is also cruelty and tear free, vegan, eczema-friendly and fully recyclable.

Also in this episode, we discuss:

• Making their product accessible with a reasonable price point
• The process behind creating the products themselves
• How Krept juggles his career as a musician with his businesses
• Teething problems in the first year after launching
• Their approach to marketing, investment and networking
• How Krept’s rapping career was a hindrance to the brand at the start
• Why you shouldn’t be afraid to pitch your business to anyone
• Why getting as much advice as possible is invaluable

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