Podcast 25, featuring Personal Branding and LinkedIn Expert, Kait LeDonne; interview by Jordan Abshire. Kait will be presenting at our upcoming Symposium in Denver on "Building a Magnetic Personal Brand to Elevate Legal Recruiting Success".

In this episode, we cover the importance of narrative and story-telling, even to a skeptical, logic-oriented audience of lawyers; "facts tell and stories sell." Other wisdom includes: 1) authenticity does not equal oversharing. 2) It takes 60 impressions for your story / brand to resonate with a digital audience; when you're getting bored telling it, they are only just tuning in. 3) Branding online is building intimacy at scale. It's creating this perception where people feel like they know you before they know you, and they feel comfortable with you.