Name Drop

Name Drop

By Molly BakerBusinessMarketing
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Name Drop episodes

  • Nicole Januario: Going Viral: What we learned about Growth and our Limits

    Join host Molly Baker and our guest for a candid conversation about the moments that reshape a career and the courage it takes to start over. From losing a corporate job to building a business alongside her husband, our guest shares the highs and lows of entrepreneurship, including navigating rapid growth, making tough leadership decisions, and redefining success on her own terms. This episode explores what it really means to build something meaningful, manage growth responsibly, and stay aligned when the pressure is high. Whether you are questioning your next career move, building alongside a partner, or learning to trust your instincts, this conversation offers insight, honesty, and perspective.

     

    35 min
  • Melissa Culbertson and Becca Fair: Creators, Influencers, and Everything In-between: Rethinking Influencer Strategy in 2025

    Join host Molly Baker and her two guests, as they unpack what is really happening in the influencer and creator world and how Indie is stepping into the space. From defining the difference between creators and influencers to talking through full funnel strategy, pricing, and measurement, they share how brands can move beyond one off posts into programs that actually drive impact. Along the way, they debate AI influencers, cold plunges, rage bait marketing, and low rise jeans, and dig into how AI can be both a helpful tool and a real risk to the human side of creativity. Whether you are a marketer trying to get more from your influencer budget or a brand leader wondering where to start, this conversation breaks down the noise and offers a clear, practical view of what comes next.

    35 min
  • Molly and Kat Baker: 2025 Wrapped: A Look Back at Our Favorite Things

    Join host Molly Baker and our guest as they close out 2025 with an honest, funny, and very real conversation about navigating change, new roles, and figuring things out in real time. After a year filled with professional shifts, personal milestones, and plenty of trial and error, Molly and Kat reflect on what has actually changed, what suddenly matters less, and why no one really knows what they are doing all the time. They swap favorite campaigns, trends, shows, and books from 2025 and share what they are excited to build in 2026, including Indie’s first office and a new chapter of growth. For anyone juggling work and life, moving through new seasons, or craving a year end reset that feels human and hopeful, this episode is a reminder that one size does not fit all and it is perfectly okay to figure it out as you go.

    32 min
  • Haley Borden: Taking the Leap: Building a Business Through Feedback & Community

    Join host Molly Baker and our guest, as she shares her journey from corporate career to building a hospitality concept rooted in community, connection, and courage. From navigating the leap out of financial services and tech to opening a market, bar, and eatery as a new mom, our guest talks candidly about redefining success, betting on herself, and creating a space that feels like home. Whether you are in corporate dreaming of something different, already on your entrepreneurial path, or simply curious about what it takes to build a mission-driven brick and mortar brand, this conversation pulls back the curtain on risk, resilience, and the reality of building a business.

    35 min
  • Christy Knutson: Building With Heart: A Journey Through Impact and Innovation

    Join Molly Baker, founder of Indie Consulting, and our guest, as they explore the human side of healthcare innovation. From early caregiving experiences that shaped her mission, to building a psychosocial support platform for families navigating serious illness, our guest shares candid insights on purpose-driven entrepreneurship, redefining success, and the importance of balance along the way. Whether you’re in healthcare, tech, or simply curious about creating impact in complex spaces, this conversation offers a thoughtful look at resilience, resourcefulness, and building with heart.

    27 min
  • Erin Spencer: The Human Side of HR: A Path to Purposeful Leadership

    Join Molly Baker, founder of Indie Consulting, for a conversation with a special guest who shares their journey from perfectionist tendencies to entrepreneurial growth. In this episode, you’ll hear how they built a career in HR, why transparency and listening are at the core of their leadership style, and how they help businesses rethink HR as more than compliance. From scaling a services company to balancing vulnerability and strength as a leader, this conversation offers practical advice for founders, managers, and anyone navigating the human side of business.

    43 min
  • Cindy Krupp: Always Evolving: Staying Relevant in a Changing Marketing Landscape

    Join Molly Baker, founder of Indie Consulting, and our guest, as they unpack what it really takes to stay relevant in today’s fast-moving marketing world. From knowing when to pivot to spotting the “needles in the haystack” for your team, this episode is a candid look at evolution, leadership, and the benefits of collaboration in today’s landscape. We hope you enjoy it! 

    37 min
  • Gabe Gonzalez: From Idea to Aisles: The Making of a CPG Brand

    Join Molly Baker, founder of Indie Consulting, and our guest, as he shares his journey from immigrating to the U.S. at 17 to building a culture-first brand that’s redefining the Latino American Dream. From navigating the challenges of a new country to transforming a homemade recipe into a product on retail shelves, our guest shares a story of conviction, community, and building a brand that represents far more than what’s inside the can. From CPG to startups to anyone curious about brand-building with heart, this conversation reveals what it really takes to be resilient, take risks, and unite people behind a vision.

    34 min
  • Jim Baker: Indie Turns Seven: What’s Changed, What Hasn’t, and What’s Next

    On this special episode of Name Drop, the script gets flipped. Molly Baker, founder of Indie Consulting, is interviewed by one of her earliest mentors in honor of Indie Consulting’s seven-year anniversary. Together they reflect on how the business has grown from its earliest days to a thriving consultancy shaping the future of marketing. Molly shares candid lessons on letting go of control, building sustainable systems, managing through challenging years, and embracing the next chapter with clarity and conviction. Whether you’re an entrepreneur, a leader, or simply curious about what it takes to grow a business year after year, this episode is both a celebration and a playbook for resilience.

    44 min
  • Jessica Pierson: No Clear Path: Making Sense of Modern Marketing

    Join Molly Baker, founder of Indie Consulting, and our guest, as they unpack the complex world of digital marketing today. From navigating complex technical challenges to leading with empathy, this episode offers a fresh perspective on the often-overlooked realities of working in digital. Whether you’re building a team or shaping a strategy, you’ll leave with thoughtful insights on what success truly looks like for marketing in today’s luxury space.

     

    33 min

About Name Drop

From the publisher's feed

A marketing podcast hosted by Molly Baker, founder and CEO of Indie Consulting. Each episode, Molly will be joined by a thought-leader in the industry to chat about their experience, insights, hot takes, and more.