Name. Image. Likeness. How student-athletes are able to receive compensation for endorsements, social media, and appearances. 

Or, how student-athletes are paid to play?

On the latest episode of In Control, Richard Scioli of Analog taught me how NIL works, including how creative the compensation can become. 

Unlimited BBQ for offensive linesmen? Done. 

Decoldest Crawford as the face of… you got it… an air conditioning company? Done. 

Richard got into it all to break down the business of college sports. We covered:

→ The three buckets of NIL (Name, Image, Likeness) and how they work

→ Why college athletes setting up LLCs is now standard practice

→ How 10 people regulate 363 Division 1 schools and 175,000 athletes

→ The private equity deals reshaping athletic departments