The Indicator from Planet Money

Name our mascot. No, really.

03.25.2024 - By NPRPlay

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You might notice we're looking a little refreshed thanks to our new podcast logo. Today on the show, we ask some marketing experts what goes into building a strong brand, and whether our own makeover hits the mark.

Listeners, help us name our new Indi-Gator mascot! Email your suggestion to [email protected] with "Indi-gator" in the subject line.

Related episodes:

How to make an ad memorable (Apple / Spotify)

BRAND new friends

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