Mark is from the Greater Madison area of Wisconsin, has a background in insurance, government, and financial sales and services, and is now the founder of Namesake Domains. He discovered Handshake during a vacation with his family when he stumbled upon an article from blockchain.com about Handshake, which helped him realize “there would now be an unlimited number of top-level domains, which would explode the level of creativity that’s possible with how we use URLs and how we interact with the internet”.