The 21st Century Creative

Naomi Dunford on Marketing for Creatives

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Naomi Dunford has been helping unconventional business owners sell their work online since 2006, long before content marketing was a household term.

In this episode she shares her contrarian approach to marketing for creatives – from reframing disempowering beliefs to spotting creativity in the world around you.

‘Creative people are the only people who are good at marketing’ – Naomi Dunford explains why marketing and creativity are inseparable. Listen to the episode.






Episode summary
Naomi Dunford

Founder of IttyBiz and author of irreverent marketing advice for solopreneurs, Naomi rewrote the rulebook on content marketing for small and unusual businesses. She recently retired and passed the baton to her long-time assistant, but generously returned from retirement to share the insights she’s gathered in over 14 years of helping ‘weirdos sell things on the internet’.

Big ideas in this conversation
  • Marketing is creativity – advertising and content are fundamentally creative pursuits, and artists already have the essential skills.
  • Recondition your beliefs – replace self-defeating narratives about marketing with empowering ones to build confidence and momentum.
  • Content shock is opportunity – in a crowded media landscape, doing something truly odd or extreme helps you stand out and build a loyal audience.
  • Reverse-engineer your strategy – look at what the most successful examples do, then work backwards to create your own version step by step.
  • People still matter most – genuine relationships and reputation are the single most evergreen element of any marketing effort.
    • Advice worth hearing in full
    • Collect creative marketing moments – for seven days, note 25 ads, subject lines or sales pages that strike you as especially inventive, to prove that creativity and marketing live in the same house.
    • Embrace normcore marketing – following simple, proven rules isn’t a betrayal of your artistry, it’s the engine that amplifies your unique voice.
      • Where next?

      Explore Naomi’s complete body of work in the IttyBiz Karma Store on pay-what-you-can terms, with proceeds funding micro-loans via Kiva. Dive into her books, courses and audio programmes – all designed to turn your marketing doubts into creative superpowers.

      About The 21st Century Creative podcast

      Hosted by creative coach and award-winning poet Mark McGuinness, The 21st Century Creative podcast helps you succeed as a creative professional amid the demand

      The post Naomi Dunford on Marketing for Creatives appeared first on Creative Coach | Mark McGuinness.

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