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"When you see the stories in your consumers across the board, it really brings to life the humanity of the audiences that you're serving." — Kristian Alomá
What if the most valuable thing a brand could learn about its customers isn't found in a survey, demographic profile, or spreadsheet—but in the stories they tell?
In this episode of Leadership Story Talks, hosts Jerome Deroy and Julienne B. Ryan welcome Kristian Alomá, PhD, narrative psychologist, brand strategist, author of Start with a Story, and founder of Threadline Branding. Kristian shares how a high school summer program at Northwestern University changed the course of his life, eventually leading him to explore the intersection of consumer psychology, storytelling, and brand relationships.
Drawing on his research and experience working with global brands, Kristian challenges conventional approaches to understanding consumers. Through vivid examples, including why travelers choose Airbnb over hotels, he reveals how listening beyond people's initial answers can uncover the deeper narratives that shape their decisions, identities, and relationships.
The conversation explores the distinction between the stories we tell others and those we tell ourselves, the psychology of narrative transportation, and why organizations have both an opportunity and a responsibility to see the humanity behind their customer data.
You'll Hear:
Ultimately, Kristian reminds us that understanding people requires more than gathering information about them. It requires curiosity, listening, and a willingness to look beyond assumptions. When organizations recognize the stories their customers are living, they can build relationships grounded in greater understanding, relevance, and respect.
Resources
Kristian Alomá — Professional & Author
Threadline Branding
Experience The Listening Lab
Looking for greater clarity around your own story and purpose?
The Listening Lab is a community for leaders, coaches, and professionals who want to think more clearly, communicate more authentically, and discover the stories that move people. Start with a free 30-day trial:
https://listeninglabfreespot.carrd.co
Narativ’s online course in partnership with New Mexico State University Global Campus: Lead With Your Story (self-paced, on-demand course)
Podcast listeners get 25% off - Use code NARATIV → Register Here
Learn more about how to leverage Narativ’s storytelling method for your pitch and sales team: Download our free e-book, or you’re welcome to schedule a free 15-minute call with Jerome.
Please join our mailing list to stay updated on all our latest episodes and events.
EMAIL [email protected]
LINKEDIN https://www.linkedin.com/company/narativ-inc
TWITTER @narativ
Buy Julienne’s book ...
“What if we walked out of our homes every day with open-mindedness and curiosity?” — Jerome Deroy
In this debrief episode of Leadership Story Talks, hosts Jerome Deroy and Julienne Ryan revisit a memorable story from their conversation with Joe Diaz of AFAR Media. A blind travel writer arrives in unfamiliar places with one simple strategy: find an elbow to hold on to. And every time, someone is there to help.
That story sparks a conversation about curiosity, trust, and the power of human connection. Julienne shares a recent encounter on a train in Austria that illustrates how a small act of kindness can completely shift someone's experience.
Together, Jerome and Julienne explore what happens when we approach others with openness rather than assumptions—and how the lessons we learn while traveling can change the way we show up in our own communities.
You'll Hear
Resources
Experience The Listening Lab
Looking for greater clarity around your own story and purpose?
The Listening Lab is a community for leaders, coaches, and professionals who want to think more clearly, communicate more authentically, and discover the stories that move people. Start with a free 30-day trial:
https://listeninglabfreespot.carrd.co
Narativ’s online course in partnership with New Mexico State University Global Campus: Lead With Your Story (self-paced, on-demand course)
Podcast listeners get 25% off - Use code NARATIV → Register Here
Learn more about how to leverage Narativ’s storytelling method for your pitch and sales team: Download our free e-book, or you’re welcome to schedule a free 15-minute call with Jerome.
Please join our mailing list to stay updated on all our latest episodes and events.
EMAIL [email protected]
LINKEDIN https://www.linkedin.com/company/narativ-inc
TWITTER @narativ
Buy Julienne’s book ...
In this episode of Leadership Story Talks, Jerome Deroy and Julienne Ryan welcome Dick Richardson, founder of Let's Think Smart, leadership development expert, and survivor of the Miracle on the Hudson.
Dick shares his remarkable experience aboard Flight 1549 and what it taught him about human behavior in moments of crisis. The conversation moves from an unusual storytelling ritual during IBM's transformation to the role of stories in helping people navigate change, envision the future, and discover their own capacity for leadership.
You'll Hear
Resources
Connect with Dick Richardson
Books by Dick Richardson
Forthcoming: FUBAR, Dick's book exploring practical ways to navigate life's everyday crises.
Experience The Listening Lab
Looking for greater clarity around your own story and purpose?
The Listening Lab is a community for leaders, coaches, and professionals who want to think more clearly, communicate more authentically, and discover the stories that move people. Start with a free 30-day trial:
https://listeninglabfreespot.carrd.co
Narativ’s online course in partnership with New Mexico State University Global Campus: Lead With Your Story (self-paced, on-demand course)
Podcast listeners get 25% off - Use code NARATIV → Register Here
Learn more about how to leverage Narativ’s storytelling method for your pitch and sales team: Download our free e-book, or you’re welcome to schedule a free 15-minute call with Jerome.
Please join our mailing list to stay updated on all our latest episodes and events.
EMAIL [email protected]
LINKEDIN https://www.linkedin.com/company/narativ-inc
TWITTER @narativ
Buy Julienne’s book ...
“The stories bring these terms that we sometimes use without thinking… to life.” — Jerome Deroy
What happens when three storytellers, who have never met and prepared their stories independently, step onto the same stage?
In this debrief of our September Live Story Show, Jerome Deroy and Julienne Ryan reflect on the unexpected connective tissue that emerged across the stories of Carlo Odicino, Anna Vafeiadou, and Dr. Sona Sherratt.
One theme stood out: belonging.
Each storyteller approached it from a completely different direction — exclusion and its impact on leadership, leaving the familiar to begin a new chapter, and adapting to a new culture while wrestling with what it means to belong.
Jerome and Julienne also explore why stories continue working on us long after we've heard them. A story can take on new meaning days or weeks later, resurfacing when a conversation or experience suddenly connects us back to what we heard.
You’ll Hear:
Resources:
Watch or listen to the full September Live Story Show featuring Carlo Odicino, Anna Vafeiadou, and Dr. Sona Sherratt.
Subscribe to Leadership Story Talks wherever you listen to podcasts and on YouTube so you don’t miss an episode.
Experience The Listening Lab
Looking for greater clarity around your own story and purpose?
The Listening Lab is a community for leaders, coaches, and professionals who want to think more clearly, communicate more authentically, and discover the stories that move people. Start with a free 30-day trial:
https://listeninglabfreespot.carrd.co
Narativ’s online course in partnership with New Mexico State University Global Campus: Lead With Your Story (self-paced, on-demand course)
Podcast listeners get 25% off - Use code NARATIV → Register Here
Learn more about how to leverage Narativ’s storytelling method for your pitch and sales team: Download our free e-book, or you’re welcome to schedule a free 15-minute call with Jerome.
Please join our mailing list to stay updated on all our latest episodes and events.
EMAIL [email protected]
LINKEDIN https://www.linkedin.com/company/narativ-inc
TWITTER @narativ
Buy Julienne’s book ...
“Being welcomed into a relationship, a country, or a workplace is one thing, but being able to remain yourself once you arrive is something completely different.” — Sona Sherratt
What happens when we share the experiences that shaped us—and give each other the space to really listen?
In this special live edition of Leadership Story Talks, Jerome Deroy and Julienne Ryan welcome three past podcast guests—Carlo Odicino, Anna Vafeiadou, and Dr. Sona Sherratt—to tell six-minute personal stories about pivotal moments in their lives.
Carlo shares a difficult piece of feedback that forced him to confront the gap between how much he cared about his team and how his leadership was actually being experienced. Anna takes us into the decision to leave a decade of environmental advocacy behind and build something of her own. And Sona traces a journey across countries and cultures to explore the unwritten rules we absorb about belonging—and what happens when we begin to make those rules visible.
The stories were not planned to connect, yet striking threads emerged between them: how we are seen and heard, how we adapt to the people around us, how feedback can change us, and what becomes possible when we create spaces where people feel safe enough to reveal more of themselves.
You’ll Hear
Resources
Carlo Odicino
One Team Partners: www.oneteampartners.com
Anna Vafeiadou
LinkedIn: https://www.linkedin.com/in/anna-vafeiadou-12579a130/
Sona Sherratt
TEDx Talk — What Your Body Knows Before You Do: https://www.youtube.com/watch?v=0Xvv0IoyvmE
Hult Ashridge Executive Education: https://www.hultashridge.com/en/
EXPERIENCE
Join us for the next Live Story Show, Stories That Shaped Us, on November 19, 2026:
https://us02web.zoom.us/webinar/register/WN_-3vZOkBXSaeREkZARkQbzQ
PRACTICE
Experience the Listening Lab with a free one-month trial—a small community of practice where we come together to listen to real people, real challenges, and real stories, and get better at staying present when conversations matter:
https://thelisteninglab.framer.website/
Experience The Listening Lab
Looking for greater clarity around your own story and purpose?
The Listening Lab is a community for leaders, coaches, and professionals who want to think more clearly, communicate more authentically, and discover the stories that move people. Start with a free 30-day trial:
https://listeninglabfreespot.carrd.co
Narativ’s online course in partnership with New Mexico State University Global Campus: Lead With Your Story (self-paced, on-demand course)
Podcast listeners get 25% off - Use code NARATIV → Register Here
Learn more about how to leverage Narativ’s storytelling method for your pitch and sales team: Download our free e-book, or you’re welcome to schedule a free 15-minute call with Jerome.
Please join our mailing list to stay updated on all our latest episodes and events.
EMAIL [email protected]
LINKEDIN https://www.linkedin.com/company/narativ-inc
TWITTER @narativ
Buy Julienne’s book ...
What are the things you’ve always wanted to do—but keep putting off until you have more time?
After six years of building and running schools, Ravi Gupta found himself exhausted and disconnected from parts of himself he had put aside. At weddings, while reading, or simply watching other people pursue something they loved, he kept noticing the same thing: reminders of experiences he wanted to have, skills he wanted to learn, and passions he had never made space for. So he started writing them down.
That became his “Invisible List”—and the beginning of an experiment: choose one passion each year and commit to pursuing it. Since then, Ravi has taken on everything from surfing and tennis to novel writing, powerlifting, cooking, and even studying for the MCAT. Each pursuit became more than learning a new skill. It became a way of reconnecting with curiosity, challenging himself, and rediscovering parts of who he was.
In this episode of Leadership Story Talks, Ravi joins Jerome Deroy and Julienne Ryan to explore the ideas behind his book, The Invisible List: One Passion a Year, Every Year. Their conversation moves from burnout and identity to lifelong learning, the role of ritual and consistency, and how we might use AI without giving away the very thinking and creative struggle that help us grow.
You’ll Hear:
Resources:
--
Experience The Listening Lab
Looking for greater clarity around your own story and purpose?
The Listening Lab is a community for leaders, coaches, and professionals who want to think more clearly, communicate more authentically, and discover the stories that move people. Start with a free 30-day trial:
https://listeninglabfreespot.carrd.co
Narativ’s online course in partnership with New Mexico State University Global Campus: Lead With Your Story (self-paced, on-demand course)
Podcast listeners get 25% off - Use code NARATIV → Register Here
Learn more about how to leverage Narativ’s storytelling method for your pitch and sales team: Download our free e-book, or you’re welcome to schedule a free 15-minute call with Jerome.
Please join our mailing list to stay updated on all our latest episodes and events.
EMAIL [email protected]
LINKEDIN https://www.linkedin.com/company/narativ-inc
TWITTER @narativ
Buy Julienne’s book ...
“The wonderful thing about storytelling is it’s a craft and you can get better at it.” — Peter Orton
At 30, Peter Orton had tenure as a public school teacher and the promise of a secure career. But when his father sensed he wasn’t happy, he asked a simple question: “So what’s stopping you?” Within a week, Peter resigned and eventually headed west to pursue his dream of becoming a writer.
Nearly a decade later, a phone call from legendary writer Richard Matheson changed everything. Peter had submitted scripts for Steven Spielberg’s Amazing Stories. Matheson’s notes? Two words: “Shoot it.” Soon after, Peter was working at Universal Studios as a story editor.
That turning point began a career spanning Hollywood, Stanford, IBM, and the Johns Hopkins Bloomberg School of Public Health. Along the way, Peter founded IBM’s Global Storytelling Practice and became a teacher and scholar of how stories work.
In this episode, Peter joins Jerome Deroy and Julienne Ryan to reflect on a lifetime of studying, practicing, and teaching storytelling—and what he’s learned about the craft along the way.
You’ll Hear:
Resources & Links
Peter Orton is the author of The Elements of Story: How to Craft Engaging Story for Effective Communication and Presentation.
Learn more about Peter and his work at Working Stories
Experience The Listening Lab
Looking for greater clarity around your own story and purpose?
The Listening Lab is a community for leaders, coaches, and professionals who want to think more clearly, communicate more authentically, and discover the stories that move people. Start with a free 30-day trial:
https://listeninglabfreespot.carrd.co
Narativ’s online course in partnership with New Mexico State University Global Campus: Lead With Your Story (self-paced, on-demand course)
Podcast listeners get 25% off - Use code NARATIV → Register Here
Learn more about how to leverage Narativ’s storytelling method for your pitch and sales team: Download our free e-book, or you’re welcome to schedule a free 15-minute call with Jerome.
Please join our mailing list to stay updated on all our latest episodes and events.
EMAIL [email protected]
LINKEDIN https://www.linkedin.com/company/narativ-inc
TWITTER @narativ
Buy Julienne’s book ...
“When we gain context, it does give us permission to just appreciate the other person, even if we still don't agree with them.”
— Julienne B. Ryan
Overview
What happens when curiosity becomes less about getting answers and more about truly seeing another person?
In this debrief of our conversation with Martin Koehler, Jerome Deroy and Julienne B. Ryan explore how genuine curiosity, full attention, and appreciation can create the conditions for people to show up differently. They discuss the difference between questions that open a conversation and questions that shut one down, why context can challenge our assumptions, and the value of looking for good intentions—even when someone’s words initially rub us the wrong way.
You’ll Hear
- Why listening, attention, and appreciation can feel like a rare gift
- How curiosity can reveal what’s really underneath someone’s stated challenge
- The connection between storytelling and asking better, more open-ended questions
- Why questions like “When did this happen?” and “Where did you learn that?” can lead somewhere assumptions cannot
- How gaining context can increase patience and understanding, even when we disagree
- Why looking for the good intention behind someone’s words can open up dialogue instead of shutting it down
- How being genuinely heard and acknowledged can help people appreciate something in themselves they may not have recognized before
Resources
Check out episode 201 with Martin Koehler here: https://narativ.com/podcasts/one-hour-no-agenda-the-power-of-honest-conversation-with-martin-koehler/
Experience The Listening Lab
Looking for greater clarity around your own story and purpose?
The Listening Lab is a community for leaders, coaches, and professionals who want to think more clearly, communicate more authentically, and discover the stories that move people. Start with a free 30-day trial:
https://listeninglabfreespot.carrd.co
Narativ’s online course in partnership with New Mexico State University Global Campus: Lead With Your Story (self-paced, on-demand course)
Podcast listeners get 25% off - Use code NARATIV → Register Here
Learn more about how to leverage Narativ’s storytelling method for your pitch and sales team: Download our free e-book, or you’re welcome to schedule a free 15-minute call with Jerome.
Please join our mailing list to stay updated on all our latest episodes and events.
EMAIL [email protected]
LINKEDIN https://www.linkedin.com/company/narativ-inc
TWITTER @narativ
Buy Julienne’s book ...
What happens when the work you do stops being abstract—and you come face-to-face with the people whose lives depend on it?
For Latanya Mapp, that happened on her first day working for UNICEF in Ethiopia. Sent into an area devastated by drought and crop failure, she encountered an experience that would stay with her throughout more than three decades of work across international development, diplomacy, philanthropy, and social change.
In this episode of Leadership Story Talks, Jerome Deroy and Julienne Ryan speak with Latanya about the importance of staying close to the people affected by our decisions. She reflects on shifting power and capital toward those closest to the problems, building relationships that allow leaders to be “called in” rather than called out, and why simply saying “my door is always open” may not be enough.
Latanya also shares what happened when she stepped away from traditional organizational leadership and created space for discernment. Asked the deceptively simple question “Who are you?”, she rediscovered a thread that had been present throughout her life: sometimes finding what comes next means returning to what was there all along.
You’ll Hear
Resources
Experience The Listening Lab
Looking for greater clarity around your own story and purpose?
The Listening Lab is a community for leaders, coaches, and professionals who want to think more clearly, communicate more authentically, and discover the stories that move people. Start with a free 30-day trial:
https://listeninglabfreespot.carrd.co
Narativ’s online course in partnership with New Mexico State University Global Campus: Lead With Your Story (self-paced, on-demand course)
Podcast listeners get 25% off - Use code NARATIV → Register Here
Learn more about how to leverage Narativ’s storytelling method for your pitch and sales team: Download our free e-book, or you’re welcome to schedule a free 15-minute call with Jerome.
Please join our mailing list to stay updated on all our latest episodes and events.
EMAIL [email protected]
LINKEDIN https://www.linkedin.com/company/narativ-inc
TWITTER @narativ
Buy Julienne’s book ...
Overview
What can we learn from what someone doesn't say?
In this debrief of our conversation with Logan Yonavjak, Jerome Deroy and Julienne B. Ryan explore the power of noticing what is absent from a conversation: the pauses, hesitations, avoided subjects, gestures, and even changes in breathing that can reveal something words don't.
Sometimes those omissions point to a blind spot—something we haven't yet recognized about ourselves. But once we become aware of them, what we leave unsaid can also become a deliberate communication choice.
Jerome and Julienne discuss how pauses, breath, body language, and carefully chosen omissions can make storytelling more engaging by giving an audience room to participate and fill in the blanks.
In a world of oversharing, effective communication isn't always about adding more. Sometimes it's about knowing what to leave out.
You'll Hear
- Why listening for what's not being said can reveal blind spots
- What Julienne learned about pauses and hesitation from her experience in recruiting and reference checking
- How body language, facial expressions, gestures, and breathing communicate beyond words
- The difference between unconsciously avoiding something and intentionally choosing not to say it
- Why a well-placed pause can cause an audience to lean in
- How leaving space allows listeners to fill in the blanks and participate in a story
- Why storytelling requires curation rather than simply sharing everything
- How “less is more” applies to leadership communication
- Why breath and silence are powerful tools when presenting
- A simple invitation to become more mindful of what you say—and what you don't
Resources
Related Episode: Listen to the full conversation with Logan Yonavjak or watch the interview on YouTube, for more on leadership readiness, high-pressure environments, and what we can discover by paying attention to what's not being said.
Experience The Listening Lab
Looking for greater clarity around your own story and purpose?
The Listening Lab is a community for leaders, coaches, and professionals who want to think more clearly, communicate more authentically, and discover the stories that move people. Start with a free 30-day trial:
https://listeninglabfreespot.carrd.co
Narativ’s online course in partnership with New Mexico State University Global Campus: Lead With Your Story (self-paced, on-demand course)
Podcast listeners get 25% off - Use code NARATIV → Register Here
Learn more about how to leverage Narativ’s storytelling method for your pitch and sales team: Download our free e-book, or you’re welcome to schedule a free 15-minute call with Jerome.
Please join our mailing list to stay updated on all our latest episodes and events.
EMAIL [email protected]
LINKEDIN https://www.linkedin.com/company/narativ-inc
TWITTER @narativ
Buy Julienne’s book ...
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